Diamond Sanford

About

With an Associate of Science degree in Mobile App Development from Full Sail University, I have built a robust career in sales and customer service. My journey began as a Wireless Sales Consultant at Precision Wireless LLC, where I honed my skills in customer engagement. I then transitioned to Comcast Cable as a Customer Support Representative, focusing on effective communication and problem-solving. At Vacation Palm Springs by Wyndham Vacation Rentals, I excelled as a Reservations Agent, achieving a 20% revenue increase per booking. My role as a Direct Sales Representative at Princess Cruises saw me drive over $3M in profit revenue through strategic upselling. Currently, as a Sales Executive at Vacasa, I specialize in SaaS products, consistently exceeding a 90% client retention rate and increasing profit margins by up to 15%. My expertise in CRM tools and leadership development underscores my commitment to driving success in the property management sector.

Experience

• Sales Executive · Vacasa12-01-2021 – 09-01-2024

  As a Sales Executive at Vacasa, I drive revenue growth and client success through strategic consultative sales in the property management sector, specializing in SaaS products like Guestworks. I build and maintain strong relationships with property owners, utilizing data-driven insights to optimize their vacation rental operations. Key accomplishments include consistently exceeding a 90% retention rate, with an ACV of $180K to $250K per client annually, increasing profit margins by 11-15% across targeted markets through personalized outreach strategies, leading training sessions on CRM utilization (Salesforce and Salesloft), and completing a Leadership Development Program focused on emotional intelligence, coaching, and time management.

• Direct Sales Representative · Princess Cruises08-01-2017 – 12-01-2019

  At Princess Cruises, I managed high-volume inbound sales and customer consultations, crafting tailored vacation packages for clients. My focus was on driving upsells and cross-sells, significantly increasing per-trip revenue. I supported both individual clients and large group bookings, ensuring seamless experiences. Increased revenue per trip by $6K on average through targeted upselling and cross-selling strategies, contributed to over $3M in profit revenue within a single year by effectively managing client needs and enhancing vacation packages, and collaborated on the development of sales training programs to improve team performance.

• Reservations Agent · Vacation Palm Springs by Wyndham Vacation Rentals01-01-2016 – 06-01-2017

  As a Reservation Sales Executive, I supported both individual and enterprise-level clients by advising on vacation rental options based on specific needs. I worked closely with property owners and marketing teams to boost occupancy rates and provide superior customer experiences. Achieved a 20% increase in additional revenue per booking through strategic upselling and supported event lodging and accommodations for high-profile brands, ensuring repeat business and customer satisfaction.

• Customer Support Representative · Comcast Cable11-01-2014 – 12-01-2015

  As a Customer Support Representative at Comcast Cable, I provided assistance to customers by resolving issues, answering inquiries, and ensuring customer satisfaction through effective communication and problem-solving skills.

• Wireless Sales Consultant · Precision Wireless LLC01-01-2014 – 10-01-2014

  As a Wireless Sales Consultant at Precision Wireless LLC, I was responsible for selling wireless products and services, assisting customers with product selection, and providing excellent customer service to enhance sales and customer satisfaction.

Education

• Full Sail UniversityAssociate of Science - AS, Mobile App Development

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