Diana Dragusin

About

B2B marketing specialist with over 8 years of experience in FinTech, SaaS and Software Development industries. Experienced in designing and executing multi-channel campaigns across email, social media, events, and paid channels driving brand awareness, engagement, and qualified leads for SaaS and B2B solutions. Skilled in connecting creative strategy with marketing technology, with hands-on experience in Salesforce CRM, Pardot, and HubSpot for database management, marketing automations, and lead handover to sales. Core skills: • Campaign Management: Multi-channel strategy (Email, Social Media, Events, SEO, Paid) • Marketing Automation & CRM: Salesforce, Pardot, HubSpot, lead workflows, segmentation, database management • Content Marketing: Whitepapers, eBooks, Newsletters, Social Media, Website Copy • B2B Marketing: FinTech & SaaS go-to-market strategies, sales enablement collateral • Event Marketing: Webinars, conferences, promotional materials • Design & Tools: Adobe InDesign, Photoshop, Premiere Rush, WordPress, HTML/CSS • Collaboration: Cross-functional teamwork with Sales, Product, and Creative teams

Experience

• Marketing Coordinator · CEPRES2023-10-01 –

  • Direct the company’s organic social strategy by developing and managing a structured content calendar, authoring and scheduling posts (LinkedIn company page & stakeholders profiles), strengthening brand presence, thought leadership and increasing follower base, social organic traffic and overall engagement. • Author and oversee the execution of a weekly LinkedIn newsletter that achieved strong traction, generating over 31,000 article views and 20,000+ impressions within a year, substantially enhancing audience engagement. • Designed and execute integrated multi-channel marketing campaigns spanning newsletters, email marketing, digital advertising including AdWords, landing pages, and supporting collateral to drive brand awareness and lead generation. • Designed and implemented marketing assets (whitepapers, eBooks, flyers, roll-ups, video content etc.) in Adobe InDesign, Adobe Photoshop, Adobe Premiere, Canva. • Coordinated the marketing content calendar to ensure timely and consistent production of internal content. • Partnered with sales and marketing teams to update website content, ensuring alignment with brand and strategy. • Owned marketing subscriber list management in HubSpot, maintaining a clean, accurate, and up-to-date email marketing database. • Planned and managed meetings and trade show activities, including defining participation requirements, building key contacts, creating schedules, executing email campaigns, and coordinating with vendors. • Maintain tracking systems to measure the performance and ROI of online marketing activities. • Collected and analyzed sales and marketing data on target demographics and market trends to refine strategy and achieve marketing goals.

• Digital Campaign Specialist · Zitec2022-12-01 – 2023-10-01

  - Coordinated cross-functional teams to ensure alignment in campaign execution. - Delivered multi-channel campaigns (search, content, email, social), generating qualified leads. - Partnered with creative teams to tailor content for buyer personas. - Presented campaign performance reports with actionable insights for leadership. - Strengthened lead nurturing funnels, improving marketing-to-sales handover.

• Junior Marketing Manager · AssetMetrix GmbH2021-05-01 – 2022-12-01

  • Planned and executed campaigns across social, email, and paid channels. • Built and optimized landing pages, improving user experience and conversion rates. • Generated content (blogs, social posts, whitepapers, case studies). • Coordinated events and sponsorships, expanding brand awareness, partnerships, networking.

• Marketing Assistant · CEPRES2019-05-01 – 2021-05-01

  • Managed multi-channel marketing campaigns (inbound, email, events) to drive customer acquisition and engagement. • Wrote and distributed Press Releases, enhancing brand visibility and media coverage. • Designed digital content and print collateral (banners, flyers, brochures) to support lead generation and boost audience engagement. • Developed and managed the editorial calendar to ensure timely and relevant content distribution. • Built and maintained landing pages and lead generation forms.

• Marketing Intern · CEPRES2018-05-01 – 2019-05-01

  • Assisted in the development and execution of multi-channel campaigns, gaining hands-on experience. • Create marketing content, including social media posts, articles, emails, to support brand promotion and audience engagement. • Supported website management by creating landing pages and optimizing content.

• Online Marketing - SEO · AutoScout242017-04-01 – 2018-04-01

  • Contributed to the development and execution of SEO strategies for the Romanian website (autoscout24.ro), driving a 40% YoY increase in organic traffic. • Generated content from scratch and optimized landing pages to improve search engine visibility, on-page SEO and user engagement. • Conducted keyword research and implemented SEO improvements. • Supported CMS Migration and content localization for European markets.

• Back – Office Agent · GetBack Recovery2016-04-01 – 2016-12-01
• Sales Assistant · Inditex2015-05-01 – 2016-03-01

Education

• University POLITEHNICA of BucharestBachelor Degree Industrial Engineer, Engineering

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