Diddier Moreno, MSc

About

With a Master of Science in Business Administration from Universidad del Rosario and an Engineer's degree in Industrial Engineering from Universidad Católica de Colombia, I bring a robust educational background to my professional endeavors. I also completed a Strategic Implementation Program at the University of Pittsburgh's Institute for International Studies in Education. Currently, I serve as a Digital Media Specialist at Hope Leigh Marketing Group, where I have significantly increased agency revenue and achieved the Google Agency Partner Badge. My previous roles include PPC Specialist at EGS Marketing Solutions, Chief Marketing Officer at Cesar Ornelas Law, Growth Marketing Manager at Nauty 360, and Digital Marketing Manager at Clean and Green Under Surfaces. My expertise spans strategic digital planning, ad campaign management, SEO optimization, and web development, consistently driving growth and enhancing online presence for various organizations.

Experience

• Digital Media Specialist · Hope Leigh Marketing Group12-01-2022

  - Increased the agency revenue with ad campaigns by 5X in 9 months - Applied successfully the Lead Scoring strategy, increasing clients' ROAS by over 71,000% - Got the Google Agency Partner Badge for the company. - Recovered and activated Meta ad accounts that were suspended. - Managed around 80k/mo budget

• PPC Specialist · EGS Marketing Solutions09-01-2022 – 01-01-2023

  As a PPC Specialist, likely contributed to the planning, execution, and optimization of online advertising campaigns, focusing on pay-per-click strategies to drive traffic and conversions.

• Chief Marketing Officer · Cesar Ornelas Law12-01-2021 – 07-01-2022

  Develop a Strategic Digital Plan - Loops Strategy WordPress Website SEO Optimization Google ads Campaigns Facebook ads Campaigns

• Growth Marketing Manager · Nauty 36012-01-2020 – 01-01-2022

  Digital Marketing Strategic Planning Google ads Campaigns Facebook / Instagram ads Campaigns e-mail Marketing Campaign

• Digital Marketing Manager · Clean and Green Under Surfaces01-01-2019 – 12-01-2021

  Increased sales up 35% - Web design and development - Google ads Campaigns - Facebook ads Campaigns

Education

• Universidad del RosarioMaster of Science - MS, Business Administration
• University of PittsburghStrategic Implementation Program, Institute For International Studies In Education (IISE)
• Universidad Católica de ColombiaEngineer's degree, Industrial Engineer

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