Dillan Moore

About

With a degree in Communications from Georgia State University, I have cultivated a diverse career in creative direction and digital marketing. As the Founder of Masked Dog Studio, I lead art direction, content creation, and branding strategies, ensuring cohesive visual narratives across platforms. My role as Digital Marketing Manager at Chiropractic Future Strategic Plan involved implementing content strategies and managing digital communications, contributing to a $2 million fundraising success. Previously, as Associate Creative Director at the Congress of Chiropractic State Associations, I enhanced communication systems and managed creative projects. At Opendoor, I excelled as a Transaction Coordinator, optimizing processes and managing high volumes of property transactions. My early career as a Member Support Specialist at Common honed my skills in customer service and problem-solving. My professional journey reflects a commitment to innovation, strategic thinking, and effective communication.

Experience

• Founder · Masked Dog Studio08-01-2024

  • Lead Art Direction: Oversee and guide the visual direction of marketing campaigns, ensuring alignment with client objectives and brand identity, from concept through execution. • Content Creation: Develop and produce engaging and high-quality content across various platforms, including websites, social media, and marketing materials, tailored to target audiences and strategic goals. • Branding Strategy: Design and implement innovative branding strategies to establish and strengthen brand identity, ensuring consistency and differentiation in the marketplace. • Web Development Oversight: Collaborate with developers to design, implement, and optimize website layouts and user experiences, ensuring functionality and aesthetic appeal. • Social Media Management: Strategize, create, and manage compelling social media content and campaigns, analyze performance metrics, and adjust tactics to maximize engagement and reach.

• Digital Marketing Manager · Chiropractic Future Strategic Plan03-01-2023

  • Developed and implemented content strategies using the Entrepreneurial Operating System® (EOS) to enhance organizational focus on vision, people, data, issues, processes, and traction. • Created and managed digital content to support the successful seating of the first Chiropractic Research Fellow at Dartmouth College, overseeing the entire communication process. • Coordinated digital communications and maintained positive relationships with stakeholders and third-party vendors to ensure timely execution and alignment of 23 projects with organizational goals. • Led the creation and management of digital content for 8 cross-functional teams, including Research, Government Affairs, Intra-Professional and Public-Facing Communications, Data Analytics, the profession's first Super-PAC, and a DEI task force. • Spearheaded digital fundraising campaigns, generating $2 million in support of the strategic plan through compelling and targeted online content.

• Associate Creative Director · Congress of Chiropractic State Associations03-01-2023 – 08-01-2024

  • Led the development, design, and distribution of 3 to 5 monthly newsletters, utilizing Figma and Mailchimp to reach and engage over 15,000 subscribers/members with compelling content. • Streamlined and implemented new creative systems and processes, significantly enhancing the speed and efficiency of communications, including landing pages, email templates, and messaging to members and leadership. • Researched, launched, and oversaw the integration of new software systems, ensuring a seamless transition for internal and external communication, including coordination with creative teams and stakeholders. • Worked independently while collaborating with various staff members, stakeholders, and volunteers to develop creative concepts, manage execution, and achieve project goals across multiple platforms. • Managed and prioritized multiple creative projects simultaneously, overseeing meeting scheduling, document preparation, and task tracking to support the Volunteers & Administration team in achieving program needs.

Education

• Georgia State UniversityCommunications, Fine and Studio Arts

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