Don Smith

About

With a degree in Mass Communications from McNeese State University, I have built a robust career in marketing and creative services. Currently, I serve as the Director of Marketing and Region 3 lead for TEGNA, where I oversee marketing strategies and lead regional initiatives to enhance brand presence. My journey in the industry began after graduating from A. M. Barbe High School in 1990, and I have since held pivotal roles, including Director of Creative Services and Promotion Manager at KOVR/KMAX Sacramento. There, I successfully led creative services and promotional strategies to boost audience engagement. Prior to that, I was the Creative Services Director at KTVX-TV, where I directed efforts to enhance station branding. My career reflects a commitment to driving brand visibility and audience engagement through innovative marketing and creative strategies.

Experience

• Director of Marketing, TEGNA Marketing Leadership Team Region 3 lead · TEGNA (formerly Gannett)/KENS-TV07-01-2016

  As Director of Marketing and Region 3 lead, responsible for overseeing marketing strategies, leading regional marketing initiatives, and enhancing brand presence.

• Director of Creative Services, Promotion Manager · KOVR/KMAX Sacramento08-01-2009 – 07-01-2016

  Led creative services and promotional strategies to boost audience engagement and brand visibility.

• Creative Services Director · KTVX-TV01-01-2008 – 01-01-2009

  Directed creative services to enhance station branding and promotional efforts.

Education

• McNeese State UniversityMass Communications
• A. M. Barbe High School

Similar talent on Pangea

Lily B.Marketing Director | Brand Strategy ExpertKatie M.Marketing | Revenue Generator | Brand BuildingNashville, TNSarah M.Senior Director of Go-To-Market & Communications | Brand & Performance Marketing General ManagerLos Angeles, CABeth S.Marketing Strategist | Brand Development Expert