Donna M.

About

With a robust background in UX and web design, I hold a Bachelor of Science in Business Marketing and Business Management from the University of Phoenix. My education includes specialized training in User Experience & Web Design from UCSC Silicon Valley Extension and Web Development from GetVirtual Entrepreneurship. As a Principal Branding, UX & Web Designer at Root of It Wellness, I led brand strategy, product packaging, and e-commerce website development, achieving a 100% increase in conversion rates and SEO health scores. At Alegre Landscape Design, I developed a cohesive brand identity and user-friendly Webflow website. My role at Donna Melger Design Studio involved creating intuitive user experiences and managing web projects for diverse clients. As Lead UX & Web Designer at Linnaea Inc., I boosted organic traffic by 300% and enhanced e-commerce functionality. My work at Artists on Art modernized their platform, increasing user engagement significantly.

Experience

• Branding & Webflow Developer · Alegre Landscape Design03-01-2024

  Key Responsibilities: Brand Identity Development: Collaborated with graphic designer and owner to define their brand identity, resulting in a captivating logo design that reflects their essence of transforming outdoor spaces with a touch of happiness. Webflow Website Design & Development: Translated the brand identity into a user-friendly Webflow website, ensuring a cohesive and visually appealing user experience. Information Architecture & Navigation: Structured the website for clear and intuitive navigation, allowing visitors to effortlessly explore Alegre's services and contact information. Service Page Creation: Developed dedicated service pages with detailed descriptions and high- Content Integration: Incorporated engaging content such as client testimonials promoting trust and showcasing Alegre's positive impact. Mobile Responsiveness: Ensured the website adapts seamlessly for optimal user experience across various mobile devices.

• Principal Branding, UX & Web Designer · Root of It Wellness02-01-2023

  Key Responsibilities: Led comprehensive brand development and product launch for Root of It Wellness, a wellness brand. Owned brand strategy: Defined brand attributes, positioning statement, and visual identity (stylescapes, logo, icons). Designed user-centric product packaging, focusing on clean aesthetics and user experience. Built and designed an e-commerce website in Shopify ensuring brand consistency and user experience (UX/UI) across all platforms. Employed user research and data-driven insights: Conducted user research, created prototypes, and implemented UX solutions for optimal usability. Fostered seamless collaboration with stakeholders and external design resources. Led the project team as Principal Project Manager: Built timelines, documented processes, and created resources to ensure efficient project execution. Highlighted specific achievements: increased website conversion rate and SEO health score by 100%.

• Principal UX Designer/Web Developer · Donna Melger Design Studio01-01-2020

  Key Responsibilities: Create intuitive customer driven user experiences tailored to solve for unique customer journeys. Develop user flows, wireframes, prototypes, high fidelity mockups. Conduct user research to understand user needs, behaviors and pain points. Collaborate with cross-functional teams to integrate third-party applications, payment gateways, and other e-commerce tools seamlessly. Manage web design and development projects from concept to launch, ensuring adherence to deadlines and budgets. Clients include: Root of it Wellness, Artisan & Agency, Christiania Bikes America, Melissa DeVera, MorAfrica, Artists on Art, Bellerose Salon, Hip & Chick Organiks, Valrie Castleman, Fairestbnb, Walker Insurance Solutions.

• Lead UX & Web Designer · Linnaea Inc.08-01-2020 – 06-01-2024

  Key Achievements: Increased organic traffic by 300% and improved conversion rates by 56% for Artisans & Agency's e-commerce website (Shopify) through a data-driven approach that included: Strategic Design: Implemented an Anthropologie/Etsy-inspired design with user-friendly side-bar filtering. Improved User Experience: Collaborated with the owner and a graphic designer to create an intuitive tagging and filtering system for 5000 products. Data Analysis & SEO Optimization: Utilized SEO best practices and data analysis to enhance website performance and organic visibility. Enhanced Christiania Bikes America's website (Shopify) by: Building a Custom "Build-a-Bike" Feature: Designed a user-friendly interface for customers to customize their bikes (ebikes or manual pedals) with various components (powertrain, braking system, etc.). Product Bundling Integration: Implemented a product bundling app to streamline the bike customization process. SEO Optimization: Optimized the website for organic search using SEO best practices and data analysis.

• Principal UX & Webflow Developer · Artists on Art05-01-2022 – 01-01-2023

  Key Achievements: Streamlined Content Management: Collaborated with the Get Virtual team on content migration and cloud file organization, consolidating Nada's podcast library for seamless access. Modernized Platform: Transformed the outdated website into a visually appealing and user-friendly platform built using Webflow CMS, resulting in faster upload times. Crafted user interactions and features, applying UX/UI principles for optimal user experience and engagement. Owned the entire design process, including ideation, prototyping, implementation, and website maintenance. Improved User Engagement: Increased podcast listeners by 150%, podcast search traffic by 40%, and user clicks by 100% through user-centered design principles.

• Business Line Procurement Manager · Nokia02-01-2013 – 07-01-2019

  I oversaw the management of the 7210, 7250, and 210 SAS product lines, ensuring the successful execution of strategic sourcing strategies, vendor management, and fostering strong internal relationships. Key Responsibilities: - Analyzed and tracked program costs, avoidances, savings, and budgets for projects from inception to product launch, identifying obstacles and effectively reporting and mitigating issues to PLM and Engineering teams. - Successfully executed strategic sourcing strategies to optimize relationships and performance, driving efficiency and cost-effectiveness. - Managed vendor relationships, including deliverables and contract management, ensuring alignment with business objectives and quality standards. - Proficient in gathering, analyzing, and presenting data, with a strong aptitude for effective analytics within Excel. - Generated comprehensive reports on commodity and key supplier performance, providing valuable insights for decision-making and improvement initiatives. - Led Quarterly QBRs (Quarterly Business Reviews) with ODM (Original Design Manufacturer) Partners and internal stakeholders, fostering collaboration and driving continuous improvement.

Education

• UCSC Silicon Valley ExtensionUser Experience & Web Design
• GetVirtual EntrepreneurshipWeb Development, E-Commerce & Project Manager
• University of PhoenixBachelor of Science - BS, Business Management
• University of PhoenixBS, Business Marketing

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