Drew Chapin

About

I have a track record of early-stage business development success, having been around the table for the path from napkin to $1m+ in revenue six times. My specialty is organic discovery solutions including search engine optimization and app store optimization.

Experience

• Digital Discoverability Specialist · The Discoverability Company09-01-2024

  The Discoverability Company puts you front and center on search, social media, voice assistants, and AI platforms. We can help while you're building a go-to-market strategy from scratch for your new business, looking for a tune-up, or doing damage control/repair.

• Head of Commerce · Birthday App08-01-2023

  Responsible for leading the commerce division at Birthday App.

• Partner · Commerce Media Studio2020 – 11-01-2024

  Commerce Media Studio incubates and advises early-stage e-commerce and media companies, with a special emphasis on digital discoverability.

• Business Director · Jomboy Media04-01-2017 – 12-01-2020

  Served as the founding business director on the Board of Directors at Jomboy Media, the #1 independent sports media brand. Advised on business matters from the early stages, including the development of initial models and revenue planning.

• Chief Executive Officer · Benja Commerce Network07-01-2014 – 09-01-2020

  Co-Founded Benja Commerce Network, a collection of traditional e-commerce stores and shoppable media experiences. Involved in all aspects of business development, including ideation, project management, partnership sourcing and negotiation, and operations. Benja was among the first movers in the shoppable media advertising space, primarily partnering with affiliate networks. Benja filed for bankruptcy in October 2020.

• VP of Business Development · Feathr07-01-2013 – 07-01-2014

  First business hire, responsible for building the revenue plan and sales team.

• Marketing Specialist · Color Labs11-01-2011 – 07-01-2012

  Coordinated, managed, and executed a marketing campaign on college campuses and tourism locations in New England around the launch of Color's live-stream video service in 2012. Color was acquired by Apple.

• Sales & Marketing · Microsoft08-01-2009 – 11-01-2011

  Rotational business development program.

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