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Gemma Sands

Gemma Sands

Senior Growth Leader in Commerce and Marketplace Development

17 yrs experience · London, UK · <10 hrs/week

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About

Senior growth and commercial leader with 10+ years’ experience building and scaling commerce businesses across live, DTC, and multi-channel environments. Experienced in launching new growth engines, scaling multi-market operations, and aligning strategy, teams, and execution around commercial outcomes. Known for simplifying complexity and driving businesses forward with focus and momentum.

Skills

Growth MarketingLeadershipMarketing StrategyStrategy & Business Development

Experience

  • Head of Fashion and New Verticals | eBay Live · eBay2025-12-01 –

    Leading commercial performance and growth strategy across Fashion and emerging verticals, driving GMV, seller expansion, and category development.

  • Head of eBay Live UK Business and Operations · eBay2025-09-01 – 2025-12-01

    Appointed to establish and scale eBay Live UK, defining the operating model, commercial strategy, and growth foundations from launch.

  • Head of Marketing · SaveMoneyCutCarbon2022-11-01 – 2025-07-01

    Built and led the marketing function across B2B, B2C, and SaaS, establishing go-to-market strategy and commercial growth.

  • Fractional Growth & Commercial Leader2011-06-01 – 2022-11-01

    Embedded growth and commercial leader, partnering with founder-led businesses to stabilise growth, set priorities, and scale multi-channel commerce. Focused on senior decision-making, revenue performance, and building the operating structure needed to support sustainable growth across DTC, C2C, and B2B models.

  • Assistant Merchandiser · Arcadia Group2010-10-01 – 2011-06-01
  • Performance Manager · Thames Valley Police2009-03-01 – 2010-10-01
  • Assistant Branch Merchandiser · Mothercare UK2006-03-01 – 2008-10-01

Education

  • University of LeicesterBSc, Archaeology
  • The Coaching AcademyDiploma in Personal Performance Coaching

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