Drew Lotter

About

With a Bachelor of Fine Arts in Acting from the University of Oklahoma, I have cultivated a diverse skill set in both the performing arts and digital design. My professional journey began as a Marketing Director at the OU Helmerich School of Drama, where I honed my expertise in social media strategy and content creation. Currently, I serve as a Social Media Designer/Editor at AKA, enhancing brand presence through innovative design. My freelance work with Drew Lotter Design allows me to specialize in graphic and motion graphics, while my previous role as a Creative Designer at Super Awesome Friends involved crafting static and motion graphics for entertainment clients. Additionally, as a Graphic Design Contractor at Marathon Digital, I contributed to social media graphics for various clients. My background in theater arts and design enables me to bring a unique creative perspective to every project.

Experience

• Social Media Designer / Editor · AKA08-01-2024

  Responsible for designing and editing social media content to enhance brand presence and engagement.

• Marketing Director · OU Helmerich School of Drama04-01-2020

  Develops comprehensive social media strategies, overseeing & executing all aspects of content creation, including show promotional materials, recruitment ads, interactive content. Develop and execute monthly content calendars while overseeing the design, adaptation, and maintenance of production artwork, ensuring a seamless blend of social media assets, printed materials, and advertisements. Collaborate directly with the program director, recruitment coordinator, and team for recruitment and school-wide marketing materials. Maintain and update program website content regularly, analyzing KPIs and engagement statistics for growth and adaptation. Analyze KPIs and measure engagement statistics to ensure growth & adapt as needed.

• Freelance Artist · Drew Lotter Design01-01-2023

  Freelance services for a variety of clients. Specializing in Graphic Design, Motion Graphics, Key Art, Branding, Logo Design, Poster Design, etc.

• Creative Designer · Super Awesome Friends08-01-2023 – 07-01-2024

  Designs static graphics from scratch using pre-established branding for a wide variety of Entertainment Clients. Resizes Key Art for both Digital & Print Ads. Assists in designing Motion Graphics as needed.

• Graphic Design Contractor · Marathon Digital01-01-2023 – 06-01-2024

  Assists Content Manager with the creation and updating of Social Media Graphics and Motion Graphics for a wide variety of Clients.

Education

• University of OklahomaBachelor of Fine Arts - BFA, Acting
• Bridgewater-Raritan High School
• Somerset County Vocational and Technical SchoolTheater Arts: Acting Track, Theater Arts Honors Program

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