About
With a B-Tech in Multi-media Technology from Cape Peninsula University of Technology, I have built a robust career in digital media strategy and performance. I am the founder of Heed Media, an independent digital media agency that focuses on social and performance media, where I develop strategies to enhance online presence and drive business growth. Previously, I served as the Digital Media Lead at ANZ, where I integrated data and media platforms to support the modern customer journey. My tenure at ANZ also included roles as Senior Digital Performance Manager and Digital Marketing Performance Manager, where I led initiatives to maximize revenue through digital channels. Earlier, as Search & Performance Director at OMD New Zealand, I managed SEM, Paid Social, and CRO, contributing to business development and client success. My career reflects a commitment to leveraging digital media for strategic growth and innovation.
Experience
- Founder | Digital Media Strategist · Heed Media12-01-2023
Heed Media is an independent digital media agency specializing in social and performance media. Responsibilities include digital media strategy, planning, media buying, and creative consulting to help businesses establish an online presence and drive growth through paid advertising and organic media activity.
- Digital Media Lead · ANZ05-01-2022 – 01-01-2024
As Digital Media Lead at ANZ, responsibilities included supporting the modern customer journey by integrating data and paid media platforms, leading the Digital Performance and Social Media teams, managing digital relationships, and overseeing paid digital and social media managed in-house.
- Snr Digital Performance Manager · ANZ10-01-2019 – 05-01-2022
Responsible for all digital media performance and innovative initiatives at ANZ, employing best-in-class technology and data intelligence to grow revenue and market share through digital channels. Led strategic direction, conducted detailed analysis, and developed business cases for new investment opportunities.
- Digital Marketing Performance Manager · ANZ06-01-2015 – 09-01-2019
Led the always-on performance program at ANZ, a multi-million dollar initiative to maximize revenue through digital channels. Responsibilities included strategic direction, integration of media and technology, strategic analysis, and mentoring the marketing team.
- Search & Performance Director · OMD New Zealand01-01-2012 – 06-01-2015
Responsible for business development of SEM, Paid Social, CRO, and other products at OMD New Zealand. Managed major client accounts, conducted online conversion tracking, and provided usability and analytics consultancy.
Education
- Cape Peninsula University of TechnologyB-Tech, Multi-media Technology
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