Edd Siu

About

Howdy, I'm Edd a creative content marketer leveraging storytelling to build memorable brands. I create engaging content to increase brand visibility and audience engagement. My skills encompass brand & social media strategy, SEO writing, and producing high-quality photo and video content. I'm proficient with general AI tools like OpenAI's GPT-4 and Claude 3.5, as well as creative AI tools like Midjourney, RunwayML, and Dalle, using AI-driven automations to enhance operational efficiency and scale reach.

Experience

• Content Marketing Manager · Studbee03-01-2021

  ° Conceive, execute, and experiment with creative marketing ideas. ° Achieved 18,000 search impressions (last 90 days). ° Generated 28,000 impressions to the link-in-bio page (last 90 days). ° Grew an audience of 35,000 organic followers on TikTok and 5,000 on Instagram. ° Garnered 2M video views and 56,400 profile views on TikTok. ° Reached 755,000 accounts, engaging 40,000 accounts on Instagram. (last 90 days) ° Built and manage the company's Shopify store, resulting in increased e-commerce sales. ° Started the company newsletter targeting adult fans of Lego.

• Marketing Content Specialist · Rent A Knee Walker11-01-2019

  ° Revamped the blog from editorial-style writing to SEO focused writing. ° Write and manage blog articles from conception to distribution. ° Plan and maintain an editorial content calendar. ° Perform keyword research and look for potential traffic and SERP ranking opportunities. ° Responsible for the following blog growth statistics (from Nov 2019 to Feb 2022): - 172% increase in position 1 blog posts. - 229% increase in position 4-10 blog posts. - 650% increase in Google Featured Snippets. - 302% increase in unique website visitors.

• Marketing Content Specialist · TKWC Inc11-01-2019

  ° Executed high-standard product photography, aligning with marketplace requirements. ° Designed and wrote engaging copy for latest product packaging, enhancing brand presentation. ° Conducted competitive product analysis, ensuring keyword competitiveness on Amazon. ° Produced compelling Amazon video ads and product videos, increasing product visibility and appeal. ° Played a key role in achieving 'Amazon Best Seller' status for a product in its category.

• Owner, Content Marketing · Vespr Coffeebar05-01-2013 – 03-01-2019

  ° Managed a team of baristas and vendors, overseeing daily operations ensuring customer satisfaction. ° Created and managed email marketing campaigns for customers with an 18% open rate. ° Organized and executed influencer outreach campaigns to gain social media exposure. ° Created photos and videos for Instagram, Facebook, YouTube, and company website. ° Awarded Best Coffee Shop in Orlando by The Orlando Sentinel's food critic in 2016, a testament to our commitment to quality, experience and community engagement.

Education

• Fullsail UniversityBachelor, Film and Television Production

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