Paul Sandy

About

I am a builder of bolder tech brands. With over 15 years experience helping technology companies tell their stories, I am eager for the opportunity to help your brand stand apart. Past successes include working with the likes of Dell Technologies, Fastly, TIBCO, and Mashery — 40+ tech rebrands or refreshes under my belt. If you need a partner to help tell your story in an emotive way that actually resonates with customers, we should talk.

Experience

• Creative Director + Director of Brand Strategy · Speak!12-01-2009

  Led brand strategy, messaging, and content development for leading technology brands, guiding them to differentiate in competitive markets and drive measurable impact. • Developed 40+ brand messaging frameworks for B2B tech leaders—including Dell, Fastly, LogRhythm, and EIS—ensuring clarity, consistency, and competitive edge. • Created a co-branded demand-gen campaign for Dell & NVIDIA, exceeding MQL targets through ebooks, event activations, and digital assets. • Drove a 73% increase in content engagement for a SaaS Insurtech brand through a full-funnel content strategy, boosting LinkedIn followers by 27% and generating 482K+ social impressions. • Built and directed a high-performing creative and content team, overseeing writers, designers, video producers, and digital marketers to execute large-scale campaigns. • Partnered with CMOs, product leaders, and sales teams to align brand storytelling with pipeline goals, ensuring content drives demand and sales enablement. • Piloted an AI-driven content strategy initiative, accelerating early-stage campaign development by 40% through automated creative concepting and rapid iteration.

• Copywriter + Creative Director · Sage11-01-1999 – 12-01-2009

  Helped lead the brand transformation of Sage from a legacy software provider to a forward-thinking SaaS leader, driving content and creative strategy across all marketing channels. • Revitalized Sage’s brand narrative, positioning it for a successful transition from on-premises software to a cloud-based model. • Oversaw the brand as it achieved a 14% increase in unaided brand awareness between 2007-2009. • Managed and mentored an 11-person creative team, implementing agile content workflows that improved production output by 30% year over year. • Owned corporate storytelling and executive communications, ensuring brand messaging resonated with both enterprise clients and small business audiences. • Designed and executed integrated content and digital marketing campaigns, driving brand awareness and inbound lead generation. • Guided the branding function as Sage acquired three software companies, ensuring a smooth transition, compliance, visual/verbal cohesion, and culture alignment.

Education

• University of St. ThomasBachelor of Arts (B.A.), Journalism - Advertising

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