Edward B.

About

With a Bachelor of Business Administration in Marketing from Iona University, [Name] has built a distinguished career in growth marketing. Currently serving as Vice President of Growth Marketing at Upside since January 2022, [Name] oversees and drives the company's growth strategies, focusing on customer acquisition, retention, and overall growth initiatives. Prior to this role, [Name] was Head of Consumer Growth Marketing at Upside, leading consumer-focused marketing strategies to enhance user growth and engagement. [Name] also held the position of Director of Growth Marketing at K Health, where they developed and executed strategies for user acquisition and growth. At Blink Fitness, [Name] served as Senior Director of Performance Marketing, managing CRM, SEO, SEM, Paid Social, Display, Direct Mail, and OOH marketing efforts nationally. [Name] also contributed as Director of Acquisition Marketing at Blink Fitness, focusing on customer acquisition through various marketing channels.

Experience

• Vice President, Growth Marketing · Upside01-01-2022

  As Vice President of Growth Marketing, likely responsible for overseeing and driving the company's growth marketing strategies, including customer acquisition, retention, and overall growth initiatives.

• Head of Consumer Growth Marketing · Upside01-01-2021 – 01-01-2022

  As Head of Consumer Growth Marketing, likely responsible for leading consumer-focused marketing strategies to drive user growth and engagement.

• Director of Growth Marketing · K Health01-01-2020 – 01-01-2021

  As Director of Growth Marketing, likely responsible for developing and executing strategies to drive user acquisition and growth for the company.

• Senior Director, Performance Marketing · Blink Fitness01-01-2018 – 01-01-2020

  Led the performance marketing function which included CRM, SEO, SEM, Paid Social, Display, Direct Mail and OOH marketing efforts nationally.

• Director of Acquisition Marketing · Blink Fitness01-01-2018 – 01-01-2019

  As Director of Acquisition Marketing, likely responsible for developing and implementing strategies to acquire new customers through various marketing channels.

Education

• Iona UniversityBachelor of Business Administration, Marketing

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