Katie Long

About

Experienced marketing professional with a strong background in customer experience optimization and impactful results. Demonstrated success in driving growth and strategic innovation in the extended warranty industry, retail accelerators, and marketing agencies. Skilled in cross-functional collaboration and team motivation.

Experience

• VP of Customer Experience · Upsie2021-02-01 – 2023-11-01

  Upsie is confronting the $40-billion extended warranty industry by challenging marketplace conventions and empowering consumers with information, access, and convenience. The industry’s checkered reputation has included high prices (markups as much as 500 percent), a “hard sell” from cashiers & sales personnel, along with murky terms and conditions. Upsie's web and mobile app provide users with dependable, transparent coverage and pricing options that can be easily navigated through our user-friendly interface. New warranties can be purchased directly through the web and/or mobile interface, while coverage information and receipts are stored for easier management and tracking on existing warranties.

• Chief of Staff · Upsie2017-08-01 – 2021-02-01
• Head of Marketing & Operations · Upsie2014-11-01 – 2017-08-01
• Retail Accelerator · Techstars2017-07-01 – 2017-10-01

  Techstars Retail accelerator, in partnership with Target, was a three-month intensive startup accelerator focused on bringing new technology, experiences, products, and solutions to retail. Ten companies were selected and worked with mentors from the Techstars network and within Target.

• Account Executive · Curb-Crowser2012-06-01 – 2015-10-01

  Curb Crowser is a marketing agency that specializes in shopper-centric marketing, and creates designs rooted in insight.

• Brand Design Traffic Coordinator (Contractor) · General Mills2010-05-01 – 2012-06-01

Education

• North Dakota State UniversityBachelor of Science (B.S.), Marketing

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