EJ Collective

About

Seasoned operator, marketer, and franchise veteran with over 20 years of experience in franchise businesses and 5+ years in executive leadership roles including VP of Sales and Director of Sales Training. Expertise in franchise operations, onboarding, marketing strategies, sales enablement, business planning, and team development.

Experience

• Co-Founders / Fractional Executives · EJ COLLECTIVE CO.2024 – Present

  Provide strategic ops and marketing leadership for emerging franchisors and growing service-based businesses. Built scalable systems and SOPs for onboarding, communication, and local marketing strategies. Advised on business model optimization, team structure, and growth strategy. Serve as embedded fractional leaders for clients needing COO/CMO-level support.

• Franchise Owner & Executive Roles — VP of Sales, Director of Sales Training · Various Franchise Systems2003 – 2023

  Owned and operated multiple franchise units, earning national recognition and breaking sales records. Served on leadership councils, led multi-state training initiatives, and coached hundreds of franchisees. Developed and scaled sales and marketing playbooks across regional and national levels. Drove revenue and lead generation improvements through deep P&L analysis and targeted growth strategies.

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