Luke Peterson

About

I have built a robust career in demand generation and digital marketing. Previously, I lead demand generation activities at DemandOS where I managed over 10 B2B Saas clients. I have served as a Senior Demand Generation Specialist at Core Strengths, where I managed paid campaigns and ran social media channels. At Brainlabs, I held roles as a Strategy Planner and Demand Generation Specialist, optimizing multi-channel digital marketing campaigns and developing Account Based Marketing strategies. My expertise includes project management, LinkedIn Ads, Google/Bing Ads, Hubspot automations, customer interviews, and product positioning and messaging.

Experience

• Head of Demand Generation · DemandOS02-01-2023 – 02-01-2024

  +Designed and executed multi-channel organic and paid demand generation strategies for 12+ clients monthly. +Conducted ICP and product marketing workshops in order to develop go-to-market strategies. +Ran customer research interviews and created insights to find market trends and provide product marketing fit validation. +Project managed 100% of internal and client projects through the utilization of project management software. +Designed and presented reporting to executive teams of overall impact of demand generation efforts. +Identified and created solutions for improvements around project management, client relationships, and internal processes. +Established company-wide OKRs, performance review system, and employee bonus structure.

• Senior Demand Generation Specialist · Core Strengths10-01-2022 – 02-01-2023

  +Managed consistent cross-functional communication with thought leaders, partners, and product managers to create marketing and sales collateral. +Managed end-to-end strategy and content production for in-person and virtual customer engagement events, creating strategic promotional material and follow-up touch points to increase funnel conversion rate. +Developed and implemented multi-channel organic and paid social content strategy, increasing brand awareness and increasing website traffic by 20%. +Set and track KPIs of email marketing campaigns and multi-channel social content. +Created marketing OKRs relating to creating and implementing strategy to establish core promoters and increase brand loyalty. +Developed custom CRM analytics dashboards to track open rates, click-through rates, and lead generation of email campaigns and external content resources to drive future outreach efforts.

• Strategy Planner · Brainlabs06-01-2022 – 09-01-2022

  +Built and executed scalable, multi-channel digital marketing campaign strategies for new product offerings. +Developed Account-based Marketing (ABM) strategy, researching and analyzing individual company pain points based on their existing search and social strategies. +Optimized campaign efficacy by 20% through analyzing campaign data. +Led cross-functional analysis of market segments with SDR team to produce weekly MQL and SQL lists. +Developed custom client pitch strategies detailing search, social, and advertising approaches. +Automated Hubspot workflows for new client prospecting, new business pipeline management, and client profile organization. +Developed, tested, measured, and iterated on marketing content as part of a strategic sales/marketing campaign. +A/B tested marketing campaigns for optimal subject lines, brand messaging, and unique selling points of product offerings.

Education

• University of Illinois Urbana-ChampaignBachelor of Science - BS, Cell/Cellular and Molecular Biology

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