Sheridan Telford

About

As a producer and web designer with over 8 years of experience in photography and the visual arts, I specialize in bringing creative concepts to life through thoughtful design and meticulous project management. My background spans a wide range of disciplines, from photo production to product design, allowing me to deliver seamless visual and technical solutions. I thrive in collaborative environments, leveraging both my artistic sensibility and technical expertise to drive impactful results.

Experience

• Product Designer · Freelance07-01-2024

  As a Product Designer, likely responsible for creating user-centered designs for various clients, focusing on improving user experience and engagement.

• Producer · Freelance09-01-2020

  As a Producer, likely involved in managing and overseeing creative projects, coordinating with teams, and ensuring successful project delivery.

• Studio Manager + Designer · Gerard & Kelly12-01-2017

  Managed comprehensive studio operations while leading the production of dynamic dance and film projects for an acclaimed contemporary art and performance duo's presentations nationwide and internationally. Facilitated contract negotiations, led acquisitions of artworks for renowned museums and private collectors, expanded the artists' recognition, and strengthened relationships with collectors and institutions. Assisted with copywriting for grant writing initiatives to maximize funding and support the studio's upcoming projects. Played a key role in fundraising efforts for the Gerard & Kelly Foundation, leveraging networks to generate revenue for artistic productions and expand the foundation's reach to the arts community in the US and Europe.

• Product Designer · Barqco02-01-2024 – 07-01-2024

  Collaborated with an agile team of four designers to conceptualize and design a functional prototype for a B2B website, utilizing current high-fidelity wireframes to increase user engagement. Formulated a comprehensive testing strategy and script for unmoderated testing using lookback.io to effectively identify user pain points and obstacles, gathering insights from users to increase user engagement. Applied feedback from testing to shape forward-thinking design decisions, resulting in the successful development of the final digital product exceeding stakeholder expectations. Facilitated the developer handoff of finalized designs to developers by promoting organized teamwork and detailed documentation of design specifications, ensuring a seamless transition from design to development.

• Product Designer · BCombs03-01-2023 – 03-01-2024

  Worked with a cross-functional design team to contribute to the continual development of a CRM SaaS tailored for youth-mentoring non-profits, focusing on enhancing the layout and information hierarchy. Conducted a competitive analysis and heuristic evaluation to explore current design trends and best practices, aiming to increase user adoption rates and optimize the overall user experience. Implemented efficient time management techniques to streamline workflow processes, prioritizing tasks and leveraging project management tools, ensuring prompt delivery of high-quality digital products to stakeholders. Generated high-fidelity screens and prototypes to expand the functionality of the CRM SaaS platform by introducing a marketplace feature to enhance B.combs projected revenue and product usability. Drove rapid design iterations, elevated visual aesthetics, and established cohesive design systems to create a seamlessly harmonious website experience, resulting in enhanced user engagement and brand perception.

Education

• Parsons School of Design - The New SchoolBachelor of Fine Arts (BFA), Photography

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