Elissa Jane Mastel

About

Imagine Don Draper, without the booze and womanizing. EJ is the marketing maverick with ideas that pop and strategies that stick. With lightning-fast thinking and a knack for turning concepts into campaigns, she's the secret weapon your brand didn't know it needed. I’m Elissa Jane Mastel (EJ), a Fractional CMO & marketing alchemist with a deep belief in the power of brand storytelling. I specialize in crafting 360° multi-channel marketing strategies that don’t just drive growth—but create brand harmony, visibility, and lasting impact. Marketing works best when it’s holistic—when every platform, message, and strategy is synergized to create a spotlight effect on your brand. I help funded startups, B2B tech, Web3, AI, and emerging food brands scale by aligning their marketing efforts across multiple touchpoints—turning ideas into compelling campaigns that attract funding, clients, and recognition. Track Record: Brand Alchemy in Action Fusion 360: Optimized social & influencer strategy → +22.1% brand awareness & $243,235 in revenue in 6 months Multiple B2B brands scaled by refining their positioning, messaging, and go-to-market strategies Built high-impact growth systems that transform founders into thought leaders and brands into industry disruptors Who I Work With: Startups & emerging brands ready to scale with strategic, multi-channel marketing Founders & executive teams who need marketing leadership—without the overhead of a full-time CMO Creative companies at a pivotal growth stage looking to break through and stand out Let’s Make Some Marketing Magic If you're ready to refine your brand, scale your startup, and build a marketing engine that actually works, let’s talk. Book a complimentary discovery call: https://calendly.com/ejmastel/lets-connect

Experience

• Fractional CMO, CMO, Marketing Officer, Founder · ConvertGo Marketing03-01-2020

  Founded ConvertGo Marketing to provide 360° multi-channel brand strategy and storytelling. Helped funded startups, B2B brands, and creative companies align marketing, amplify messaging, and create high-impact campaigns. Services include Fractional CMO & Strategic Leadership, Brand Storytelling & Positioning, Holistic Multi-Channel Marketing, Marketing Funnel Optimization, and White-Label Services.

• The 1111 Empress · The1111Empress02-01-2022

  Help entrepreneurs, creatives, founders, and C-suite executives unlock their full potential through strategic business coaching, mindset shifts, and energy alignment. Services include Manifestation & Abundance Coaching, Fractional CMO & Marketing Strategy, Shamanic Healing for the Workplace, and Business & Operations Coaching.

• Founder · Van da Lady Industries10-01-2020

  Van Da Lady Industries offers premium camper van rentals for seamless travel experiences. Oversees operations, marketing, and guest experience to ensure smooth, memorable journeys. Services include fully-equipped camper vans, seamless booking, and adventure-ready setups.

• Chief Trainer/Coach/Teacher · chillMedia U01-01-2009 – 01-01-2022

  Led workshops and tutorials on social media platforms to empower individuals in digital marketing. Conducted events at company headquarters and nationwide offices.

• Marketing Consultant and Implementer · North Star HQ07-01-2020 – 09-01-2021

  Worked on client projects including creating social media strategies, content creation and implementation, email marketing, and lead generation campaigns.

Education

• Bard CollegeMaster's in Arts and Teaching, English Language and Literature/Letters
• Bard CollegeBachelor of Arts - BA, Writing Arts / Photography / Eastern Religion
• Boston UniversityBS, Communications Broadcast & Film
• Bennington CollegeBA, Dual Degree Study - Visual & Performing Arts

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