Elizabeth Sylvain

About

Results-driven Account Manager with a 10-year track record of orchestrating integrated advertising campaigns from concept to execution that drive brand growth and enhance customer engagement for major brands such as Verizon, Unilever, adidas, L’Oréal and Estée Lauder. - Won a Webby Award for 'Dear Future Dads,' a Dove Men+Care campaign that ignited a culturally relevant conversation about paternity leave and drove widespread awareness. The campaign garnered 2.5 billion earned media impressions across print, online, broadcast, and social media, with an almost 97% positive sentiment rate. -Led the development and execution of Gerber’s “MoreThan Ready” campaign resulting in a 50% increase of blog traffic, social reach of over 1.5 MM with a 30% below average CPC and 100 MM impressions - Drove the 'Pretty Different' rebrand for Urban Decay Cosmetics, creating nine global campaigns in the span of 12 months. The campaign garnered over 1 billion impressions, 4.2 million video views, 250+ global press stories, with a 99% positive sentiment rate.

Experience

• Account Director · Freelance05-01-2023

  As an Account Director, responsible for managing client relationships, developing strategic plans, and ensuring successful project execution.

• Account Director · SpecialGuest10-01-2023 – 08-01-2024

  As an Account Director, responsible for overseeing client accounts, developing strategic initiatives, and ensuring project delivery aligns with client objectives.

• Account and Project Manager · Kamp Grizzly05-01-2023 – 11-01-2023

  Freelance contract Account & Project Manager at Kamp Grizzly. Kamp is an independent agency creating meaningful connections between the world's best brands and the cultures they participate in. They specialize in the concept and execution of multi-dimensional experiences that deliver impact across mediums, cultures and technologies and work with clients such as Apple, adidas, Shopify, Uber, Quicksilver, and HBO.

• Senior Account Manager · Roundhouse03-01-2021 – 09-01-2023

  Roundhouse is an independent creative agency that specializes in the concept and execution of multi-dimensional brand experiences that deliver impact across mediums, cultures, and technologies. Portfolio lead for key accounts such as Reebok, Merrell, Dutch Bros, and Ray-Ban (+$3.5MM annually). Develops creative briefs that synthesize market research, identifies target audiences, outlines objectives, and hones in on the ask for integrated marketing campaigns (digital, print, social, event/activation, & retail). Manages the creative development process from concept to execution, writing project scopes, timelines, allocating resources, and coordinating development to ensure projects are delivered on time, on-brief, and within budget. Leads the creation and development of best practices, procedures, and organizational structures throughout project lifestyles. Collaborates closely with senior creative and production teams to produce high-quality and culturally relevant content that achieves brand KPIs.

• Account Supervisor · AIR PARIS07-01-2019 – 06-01-2020

  Air Paris is a marketing agency that provides brands with strategic positioning, campaign development, and advertising services. Led integrated teams on agency and client sides applying effective project leadership, prioritizing daily workflow, and handling risk-mitigation in fast ever-changing environments. Proposal creation and presentation to C-suite clients. Responsible for establishing, maintaining, and growing effective and profitable relationships, which result in continued creative opportunities for the agency. Oversaw account and project management responsibilities for all strategic and creative outputs on brands such as Estée Lauder, Kiehl’s, and Fekkai (+$2MM annually). Led the launch of a global specialty retail campaign for MAC Cosmetics that featured innovative design and integrative technology for an elevated retail experience. Worked specifically on 360 campaigns encompassing retail, digital, social, print, and event/activation executions.

Education

• University of UtahBachelor of Arts (B.A.), Strategic Communication with a minor in Spanish

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