Monte Hawkins

About

Senior integrated brand leader with 15+ years leading complex brand engagements for global organizations. Trusted partner to CMOs and executive leadership, turning insight and strategy into integrated marketing systems that scale across channels, markets, and teams with clear accountability to performance and growth. Brought in to lead senior relationships, simplify ambiguity, protect brand integrity, and ensure strategy survives execution with measurable business outcomes across CPG, automotive, insurance, entertainment, QSR, pet food, and airline brands.

Experience

• Senior Account Director & Brand Advisor (Freelance) · Freelance06-01-2025 – 05-31-2026

  ● Experience spans CPG, automotive, insurance, entertainment, QSR, pet food and airline brands ● Lead Tyson’s (Prepared brands) - Jimmy Dean, Hillshire, Ballpark, Wright

• Senior Brand Director · Preacher05-01-2023 – 05-31-2025

  Shake Shack | ESPN | Instinct Pet Food | Austin City Limits TV ● Senior client lead across multiple flagship accounts, owning day-to-day relationships with CMOs and VPs of Marketing and reporting into executive leadership on both client and agency sides. ● Accountable for commercial performance, managing multimillion-dollar annual scopes, forecasting revenue, and identifying incremental growth opportunities across retained and project work. ● Directed ESPN’s “Watch This” integrated campaign across TV, digital, social, and experiential, achieving 82% aided brand recall (vs. 52% norm) and expanding scope through rapid response to a cultural moment. ● Led Shake Shack’s “Worth It” platform as primary agency partner, aligning national brand, local markets, media, and in-restaurant execution, contributing to a 7% lift in nationwide foot traffic. ● Oversaw multimillion-dollar budgets across accounts, guiding cross-functional teams from brief through delivery while maintaining senior client confidence.

• Senior Brand Director · Tombras11-01-2021 – 12-31-2022

  Realtruck.com ● Accountable for quarterly executive marketing reporting to the CEO, Board, and private equity stakeholders, aligning marketing investment, brand health, and commercial outcomes to guide future spend and scope. ● Led brand transformation strategy that grew awareness 46% and improved ROAS by 3x during a record revenue period. Repositioned RealTruck from retail to lifestyle brand through integrated campaign work. ● Developed brand framework and a marketing playbook to drive consistency across channels. Built quarterly brand health dashboard to align insights with campaign performance. ● Drove earned media and PR value through a bespoke brand activation designed to generate headlines beyond paid spend. ● Led strategy and narrative for “The Trucket List” branded entertainment series featuring Dak Prescott, managing celebrity partnership, production, and client approvals (Bronze ADDY, Best Use of Celebrity/Influencer).

• Account Director · VML02-01-2021 – 11-30-2021

  Fresenius Kidney Care ● Directed integrated campaign execution for patient engagement programs in the healthcare category. ● Owned account P&L and senior client relationship, partnering across product, creative, media, and analytics stakeholders to deliver cross-channel programs on time and on budget.

• Account Supervisor · GSD&M05-01-2018 – 06-30-2020

  Jack Link’s Jerky | Indeed | Southwest Airlines ● Led Jack Link's "Power Thru with the OG Protein" brand, repositioning campaign, driving 2% household penetration increase and 10% sales growth. Managed integrated delivery across TV, digital, social, and retail, ensuring message consistency across all touchpoints. ● Directed Southwest Airlines' LATAM market expansion, leading regional campaign strategy and multi-market localization across Mexico, Central America, and South America.

• Account Supervisor · Archer Malmo01-01-2017 – 04-30-2018

  Implus | TriggerPoint | Harbinger | ForceField ● Launched a new brand awareness campaign for Harbinger on time and under budget, increasing brand consideration by 24%.

• Marketing Manager · Bark & Co05-01-2016 – 01-31-2017

  ● Launched BarkBox’s first integrated brand campaign which decreased CPA and improved customer retention rate to 93%.

• Account Manager · Droga505-01-2015 – 05-31-2016

  Scion by Toyota | Blizzard Entertainment | Viber ● Managed Scion "Weird, Right?" campaign, featuring James Franco and Jaleel White, lifting brand awareness by 5.5%, brand perception by 4.9%, purchase intent by 8.2%, and sales by 7%. Adweek Ad of the Day selection.

• Account Supervisor · BBH New York02-01-2014 – 04-30-2015

  Mr. Sketch | Sharpie | Newell Rubbermaid ● Led account leadership across Newell Rubbermaid portfolio brands, supporting creative development and production for digital content and integrated campaigns. ● Directed Mr. Sketch "Tooting Fruits" interactive web experience, extending the brand's back-to-school storytelling into playful digital engagement.

Education

• Monash UniversityBA, Business Marketing
• AFA AD SchoolAdvanced Strategic Planning
• Vanderbilt UniversityPrompt Engineering for ChatGPT

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