Kellie Kafantaris

About

Senior Account & Operations Leader with 15+ years of experience guiding cross-functional teams and enterprise-level initiatives in high-volume agency environments. I help organizations strengthen communication systems, optimize workflows, and execute complex campaigns with consistency and speed. From stabilizing teams during transition to spearheading automation initiatives impacting thousands of retail locations, I bring strategic oversight and hands-on operational discipline. My strength lies in aligning people, process, and performance to deliver measurable business impact.

Experience

• Program Manager · McCann Advertising09-01-2024 – 03-01-2025

  Ensured seamless business continuity during agency transition while maintaining client confidence and delivery standards. Stabilized a constantly evolving team structure amid ongoing attrition and backfills, rapidly onboarding new talent while preserving quality, speed, and accuracy. Recovered at-risk initiatives to ensure full completion prior to account transition.

• Communications Consultant · Commonwealth//McCann05-01-2024 – 06-01-2024

  Assessed retail account operations to uncover communication breakdowns affecting internal and external performance. Established a clear communication structure to drive team alignment. Implemented streamlined workflows improving efficiency and execution consistency.

• Account Director · Commonwealth//McCann06-01-2017 – 03-01-2023

  Led integrated retail campaigns, delivering 10+ major initiatives annually across TV, digital, social, print, and dealer channels. Directed cross-functional teams to produce hundreds of monthly assets with precision and speed. Increased team retention by 50% by restructuring ownership and investing in talent development. Reduced team hours by 15% through process optimization, workflow redesign, and improved briefing standards. Spearheaded multi-brand API initiative supporting thousands of dealer websites, aligning technical and business stakeholders to deliver enterprise-level automation. Partnered with senior client leadership to evolve GTM strategies based on real-time retail performance data.

• Brand Leader/Account Supervisor · Doner08-01-2015 – 05-01-2017

  Lead and ensure effective communication across large inter-agency teams through all phases of campaign development. Key point person for shoot management and production including TV, photo, video and social content. Generate and maintain day-to-day client and partner agency relationships; client lead and escalation point person, ensuring that all needs and expectations are met. Actively plan, manage and evaluate social initiatives to ensure alignment with company strategy; manage social production, executions, reporting and analytics. Orchestrate continued development of junior employees via one-on-one coaching and goal setting. Led 360 campaign development and production of over 50 assets within a one-month launch time-frame.

• Senior Account Executive · Doner09-01-2013 – 07-01-2015

  Developed and implemented inter-department processes and documents resulting in the successful output of hundreds of television and radio spots. Held an active role in the procurement and on-boarding of workflow for newly acquired client’s general market and Hispanic market business. Supervised the work and development of entry-level employees leading to their upward mobility while managing 5 people. Managed competitive analysis efforts for a national retail account to help understand the marketplace, identifying client opportunities to strengthen brand campaign and message.

Education

• Michigan State UniversityBachelor’s Degree, Advertising

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