Elizabeth Webster

About

With a background in B2B SaaS marketing as well as 3 years of experience creating consumer-focused content, I have cultivated a diverse skill set in marketing and business operations. As a Content Marketing Specialist, I have partnered with various brands to develop content strategies and create compelling storytelling for social media. My most recent corporate experience at Intradiem as a Project Operations Manager and Product Marketing Manager saw me streamline service contract workflows, enhance profitability, and lead strategic initiatives that resulted in new product developments and a patent. My roles involved crafting go-to-market strategies, aligning cross-functional teams, and spearheading competitive strategy initiatives. Additionally, my membership with the Product Marketing Alliance enriched my expertise through extensive engagement with industry resources and mentorship. My career is marked by a commitment to operational excellence and innovative marketing solutions.

Experience

• Content Marketing Specialist · Freelance10-01-2022

  Partnered with brands and businesses of all sizes and industries to create content strategy, craft compelling storytelling, and produce converting video ads and content for social media accounts.

• Project Operations Manager, Product Marketing Manager, Business Analyst, Special Projects · Intradiem02-01-2018 – 05-01-2024

  Managed and optimized service contract workflows in Salesforce, cutting turnaround time to 24-48 hours and improving operational efficiency. Provided strategic updates and presentations for senior leadership, aiding long-range planning and interdepartmental alignment. Reduced discount rates on services contracts by 14%, improving profitability. Led the creation and execution of go-to-market strategies across product, sales, and marketing teams. Developed clear, value-based messaging for product demos, pitch decks, and competitive battlecards. Collaborated with cross-functional teams to ensure alignment on product launches and developed sales enablement tools to support both internal and customer-facing interactions. Led product demos and sales training sessions, simplifying complex features into impactful stories for both internal teams and customers. Created and led a quarterly user research program that directly influenced product roadmap decisions, resulting in the development of 5 new products, one of which doubled the addressable market and granted the business a new patent on which I am listed as a co-author. Spearheaded competitive strategy initiatives and competitive enablement program, leveraging customer insights to refine sales plays, reducing loss rates against the top competitor. Developed and led a product readiness program that improved internal alignment and market engagement readiness, reducing product launch timelines by 6 months.

• Member · Product Marketing Alliance06-01-2021 – 06-01-2022

  Engaged with 100s of hours' worth of product marketing presentations, templates, exclusive content, and mentorship through PMA's membership plans, significantly enhancing product marketing skills.

Education

• Syracuse UniversityB.A, International Relations
• Syracuse University in FlorenceBachelor of Arts - BA, International Relations and Affairs
• Gainesville High SchoolHonors Graduate

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