Ella D.

Ella D.

Organised, Proactive Problem-Solver | Social Media Strategist | Turning Chaos Into Systems That Work

6 yrs experience · London, UK · <10 hrs/week

About

I'm a UK-based freelancer specializing in social media management and virtual assistance for busy professionals and growing businesses. I started my career at Unilever, where I managed relationships with major UK retailers and grew the Unilever Careers social media page by 2,000 followers to 12,000+. That experience taught me how to handle complex projects, communicate professionally, and create content that connects. Now I work with brands across fashion, spirits, property, and education, managing their social media, streamlining operations, and solving problems before they happen. I'm organised, proactive, and excellent at turning chaos into systems that actually work. If you need someone reliable who gets things done without constant hand-holding, let's chat.

Skills

Brand DevelopmentBrand StrategyBusiness DevelopmentContent StrategyDigital MarketingFacebookInstagramLaterMarketingSocial MediaSocial Media ManagementSocial Media MarketingStrategic CommunicationsStrategy & Business DevelopmentTikTok

Experience

  • Category Executive- Skincare · Unilever10-01-2024 –

    Second rotation in the Unilever Graduate Scheme transitioning into marketing. Led end-to-end development and launch of a limited-edition gold product pack; planned and executed a £40k brand activation event, coordinating with agencies, suppliers, and internal teams to deliver an immersive on-brand experience. Collaborated with teams in South Africa, Vietnam, and Turkey to localize global campaigns.

  • Assistant Brand Manager- Global Domestos · Unilever09-01-2023 – 10-01-2024

    Led design and launch of a limited-edition gold product pack; managed end-to-end process from concept to shelf. Planned and executed a £40k brand activation event single-handedly involving liaising with agencies, suppliers, and internal teams to deliver an immersive on-brand experience. Collaborated with teams in South Africa, Vietnam, and Turkey to localize global campaigns.

  • Customer Account Manager - New Revenue Streams · Unilever09-01-2022 – 09-01-2023

    First rotation of Unilever Future Leaders Programme in the E-commerce team. Managed P&Ls while identifying and securing new business opportunities to drive incremental revenue. Established a new trading relationship with Just My Look, leading negotiations and securing a joint business plan. Collaborated cross-functionally to align commercial strategy, supply chain, and marketing for successful market entry.

  • Employability Ambassador · University of Exeter08-01-2021 – 07-01-2022

    Worked with first and second-year students, guiding them in identifying placement prospects and researching potential employers. Delivered presentations on placement experiences, offered one-on-one support, and answered inquiries to assist students effectively.

  • Customer Account Executive - ASDA · Unilever06-01-2020 – 07-01-2021

    Sole account owner for Unilever’s skincare portfolio at ASDA, managing day-to-day operations and strategic growth. Led P&L management, ensured profitability and alignment with business targets. Successfully launched new product development (NPD), coordinating cross-functional teams to drive execution.

  • Temporary Hospitality Staff · WeAreTalent04-01-2019 – 06-01-2020

    Adaptable hospitality staff for various locations across the South East of England. Team leader at a VIP rugby awards evening at Twickenham stadium, bar staff at racecourses and front of house staff at a film set in Kent.

  • Lifeguard · Discovery Summer07-01-2018 – 08-01-2018

    As a lifeguard for an international summer school, I developed effective communication skills essential for overcoming language barriers. I prioritized clear and empathetic communication to ensure safety and understanding among diverse groups of students.

  • Work Experience · Miller Insurance Services LLP07-01-2017 – 07-01-2017

    Examined the future of insurance and presented to a high level member of the company, shadowed an insurance broker in Lloyds of London and completed exercises simulating the business environment.

Education

  • University of ExeterBachelor of Arts - BSc, Business and Management with Industrial Experience
  • Woldingham School

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