Ella Mari Villa

About

Hey, my name is Ella! I'm a digital marketing freelancer with a passion for crafting compelling stories and creating engaging content. I possess a diverse skillset and hands on experience in the following areas: - Social Media Management (SMM) - Graphic Design - Content Creation - Copywriting - Marketing Campaigns (Social Media, Emails, Website) - Customer Relationship Management (CRM) - Search Engine Optimization (SEO) Be sure to check out my links to see some of my projects and my portfolio!

Experience

• Digital Marketing Apprentice · Acadium03-01-2023 – 07-01-2023

  Worked 1:1 with a mentor to develop skills in digital marketing. Managed marketing campaigns to cultivate brand awareness and drive website traffic. Assisted in conducting keyword research to improve search engine rankings. Monitored and analyzed website performance using SEO tools, providing recommendations for improvement. Increased customer acquisition and ROI through continuous optimization, testing, and experimenting with ad creative, audience targeting, and placements. Devised strategies to implement social media and email marketing campaigns to increase brand visibility. Assisted in managing and growing the company's social media presence, utilizing social media management (SMM) tools, automation, content management, and insightful reporting. Developed marketing content such as blogs, promotional materials, and social media advertisements using graphic design platforms like Canva and Adobe Creative Suite. Adapted and learned new tools, platforms, and strategies as required. Developed and executed A/B testing strategies to optimize campaign performance.

• Digital Marketing Freelancer · Self-Employed07-01-2023

  Monitored online trends, conversations and innovations to optimize strategies. Led projects to redesign web pages, diversify strategies and revitalize social media presence. Maximized advertising efforts by developing graphic and written content for media relations, communications, and social media posts. Tracked key performance indicators to measure success of campaigns. Manage email and social media marketing campaigns Managing and growing the company's social media presence, utilizing social media management (SMM) tools, automation, content management, and insightful reporting. Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content. Crafted SEO-friendly content for websites and blog posts to increase organic traffic. Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.

• Team Lead/Supervisor · Cineplex V.I.P08-01-2021

  Leading, training, supporting, coaching, motivating and managing a dedicated team of FOH employees to ensure that each VIP Guest enjoys an exceptional service experience Accomplishing restaurant human resource objectives by enforcing all policies, quality assurance procedures, and protocols Hiring and reviewing staffing levels for host/hostesses, servers and bartenders to maximize productivity Memorized over 30+ menu/product items while employing upselling techniques that increased revenue of each individual sale by at least 5% Served food and alcoholic beverages to 100-200+ patrons per shift Frequently assisted colleagues during rush periods by interchanging positions to foster/promote teamwork Created a positive patron experience guaranteeing the delivery of exceptional customer service and guest-dining experience to all parties Stayed up to date with popular sales trends of different products and items and encouraged point of sale through effective persuasion Mastered a variety of point-of-service (POS) terminal systems for order taking and processing payments

Education

• York UniversityHonours Bachelors Degree, English
• Acadium ApprenticeshipDigital Marketing Certification, Digital Marketing

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