Elle Kolb

About

Marketing professional with over 8 years of expertise in digital marketing, branding, and strategic planning. Adept at leveraging PPC, social media management, and content creation to elevate brand visibility. Skilled in managing substantial marketing budgets and executing data-driven campaigns that enhance customer engagement and ROI. Known for a strong work ethic and innovative approach, continuously driving growth in both startup and established environments. Experienced in the fashion, film, and commercial advertising industries.

Experience

• Founder · Kolb Creative2021-01-01 –

  Founded Kolb Creative: offering paid search & social, content creation, social media management, and strategic guidance to a diverse range of brands. Crafted business and marketing strategy to convert business owners into clients. Led strategic direction and content for various brands. Implemented data-driven insights to optimize campaign performance and drive measurable results. Fostered and maintained strong relationships with key clients, enhancing collaboration and success.

• Model Actress · Helen Wells Agency2023-01-01 –

  With over 12 years of experience as a model and actress, I’ve mastered the art of storytelling through visual expression—adapting to diverse roles, collaborating with creative teams, and bringing ideas to life with intention and impact. Modeling, much like marketing, is two sides of the same coin—both driven by the power to evoke emotion, shape perception, and spark connection. This background has not only refined my creative instincts but also deepened my expertise in audience engagement and visual strategy, giving me a distinctive edge as a marketing professional rooted in the worlds of fashion, film, and commercial advertising.

• Chief of Staff · Cosawove Workwear2024-05-01 – 2024-10-01

  Strategy: Led strategic initiatives to enhance efficiency, achieving 30% improvement in 6 months. Business Development: Drove development, securing high-level accounts that have boosting projected revenue by 20%. Account Management: Managed accounts with large-scale clients, driving a recent campaign that led to a 17.5% increase in sales globally. Sales Management: Managed a sales team of 4 members, implementing targeted strategies that resulted in 10% growth in 6 months. Sales Enablement: Developed sales enablement processes to boost productivity.

• Marketing Director · Cosawove Workwear2023-08-01 – 2024-05-01

  Marketing Strategy: Developed and executed a comprehensive marketing strategy that increased lead generation by 35%. Digital Marketing: Implemented paid social campaigns and content strategies, boosting social engagement by 60%. Brand Positioning: Led a re-branding initiative, refining brand messaging across all channels, resulting in a 20% increase in awareness. Product Marketing: Launched product campaigns that communicated value propositions, resulting in a 25% increase in product adoption. Customer Acquisition: Launched customer acquisition campaigns, driving a 50% increase in new client sign-ups, while improving retention.

• Digital Marketing Specialist · Ray Skillman2021-06-01 – 2023-07-01

  Successfully managed Paid Media/PPC Campaigns for over 20 dealerships across Google, Meta, and Microsoft Bing, resulting in improved conversion rates, reduced cost-per-click (CPC), and optimized ad spend. Executed Social Media Marketing campaigns on Facebook and Instagram for more than 10 dealership accounts, effectively engaging target audiences and driving brand visibility. Developed compelling content and graphic design for social media, website pages, and websites enhancing audience engagement and showcasing dealership offerings. Implemented targeted email marketing strategies, resulting in increased customer engagement and improved conversions. Created visually appealing websites and web pages for dealerships, effectively highlighting their unique offerings and enhancing their online presence.

• Marketing Associate · VisionQuest Eyecare2018-05-01 – 2021-06-01

  Created paid media campaigns, optimizing performance and driving results. Social Media campaign management of: Facebook, Instagram, Linkedin, TikTok. Created engaging digital content that effectively expanded the patient audience and increased brand visibility. Videography and photography: editing and scheduling content for digital and social media use. Website Development. Developed B2B and B2C email marketing campaigns, optimizing for engagement and driving meaningful interactions.

• Model Actress · Heyman Talent Artist Agency2016-01-01 – 2019-01-01
• Marketing Coordinator · JDRF International2017-05-01 – 2017-12-01

  Planned and executed comprehensive event marketing strategies to promote and drive engagement for events. Developed creative messaging and designed marketing materials for event promotion and events. Conducted outreach efforts to connect with potential event attendees and partners, building relationships and maximizing event participation.

• Library Manager · Marian University Indianapolis2015-08-01 – 2017-08-01

Education

• Marian University IndianapolisBachelor of Science - BS, Marketing

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