Elyssa Dull

About

Results-driven marketing leader with a track record in driving customer engagement, optimizing processes and campaigns, and leveraging data to fuel growth.

Experience

• Marketing Consultant · Digidull2021

  Train business partners how to create effective marketing campaigns, optimize conversion rates based on data insights, and maintain lead handoff, tracking, and reporting processes Lead marketing automation platform (MAP) implementations; conduct trainings, manage a team of freelancers, configure the platform, and create campaigns Doubled SaaS client’s onboarding completion rate with data-driven communication flows Grew Josh Wines email marketing average order value by 39% Developed win-back campaign for DTC retailer based on Shopify data resulting in 27% re-engagement Led and grew digital marketing team for national CPG brand; oversaw creation of high-conversion emails, SMS, and landing pages, resulting in a significant increase in on-time project delivery Drove SEO strategy for web development partner Amplified eCommerce brand reach with social influencer campaigns and resources

• Head of CRM Marketing · Qwick08-01-2022 – 06-01-2023

  Spearheaded lead source tracking strategy, significantly improving the accuracy of campaign tracking and reporting, enabling data-driven decision-making at a strategic level Doubled conversion rates for new B2C program offering through an automated nurture series (email, SMS, and notifications) with A/B testing Implemented B2B marketing automation platform that enhanced data cleanliness and personalization capabilities, resulting in 5x industry engagement for onboarding communications Partnered with customer experience, sales, product, and operations teams to align messaging, implement user retention strategies, refine sales funnels, and improve system and process integration

• Lifecycle Marketing Manager · Freedom Financial Network2020 – 2021

  Leveraged data to develop and execute multi-channel lifecycle marketing communications strategies to improve client retention and increase customer LTV Partnered with product and customer service teams to launch an outbound call and email campaign that increased client draft adherence from 86% to 94% Developed content for omnichannel marketing campaigns including email and phone scripts

• Digital Marketing Manager · W. P. Carey School of Business12-01-2012 – 12-01-2019

  Led cross-functional team to optimize processes and automate CRM tasks to increase recruiter efficiency and campaign tracking accuracy Developed dashboards to evaluate campaigns and advise executive leadership on KPIs Managed agency relationship to connect data gaps and improve CAC reporting on paid campaigns Implemented Salesforce Marketing Cloud and trained team to develop emails, maintain clean data, segment audiences, and measure performance Owned and optimized 15 web sites for the school and its research centers Led the launch of SEO-optimized News & Research site and W. P. Carey Magazine’s web presence Created targeted, evergreen journey for prospective students, increasing open rates by 13% and click-through rates by 2.4%

Education

• Arizona State UniversityMaster's of Business Administration, Marketing
• Arizona State UniversityBachelor's Degree, Design Management

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