Em Maloney

About

Results-driven Project Manager with a background in UX/UI design, digital product strategy, and marketing-driven projects. Proven expertise in managing cross-functional teams, optimizing workflows, and delivering user-centered solutions that drive engagement and revenue. Adept at agile project execution, stakeholder management, and process improvement to align business goals with seamless digital experiences.

Experience

• Freelance · Em Maloney Designer01-01-2024

  As a Creative Services Project Manager at Em Maloney Designer, led cross-functional teams to develop innovative product designs for web and mobile platforms. Scoped project requirements, managed sprints, and conducted user research to ensure seamless execution of projects, resulting in successful product launches and enhanced user experiences.

• National Marketing Manager · Underberg America05-01-2023 – 06-01-2024

  Managed a team of 20 ambassadors, brokers, and agencies across the U.S. to drive marketing and sales initiatives for a global spirits brand. Led brand strategy, digital UX/UI enhancements, and Shopify integration, resulting in a 25% increase in e-commerce conversion rates. Spearheaded project roadmaps, marketing launches, and retail activations in six new markets, ensuring efficient execution and impactful results. Managed a multi six-figure marketing and sales budget, prioritizing ROI-driven investments to drive business growth.

• Senior Marketing Manager · Wine & Spirits Wholesalers of America01-01-2023 – 06-01-2023

  Spearheaded project planning and execution for ACCESS LIVE, enhancing digital experience strategies and managing multi-channel marketing campaigns to drive engagement and attendance.

• Senior Business Development Manager · Estrella Galicia Internacional11-01-2019 – 08-01-2022

  Managed project execution for marketing campaigns, digital experiences, and brand expansion initiatives, resulting in a 55% market share increase. Oversaw global partnerships with industry giants like Netflix and Formula 1, leading cross-functional collaborations and executing high-impact activations. Implemented UX-driven digital marketing strategies that optimized websites and omnichannel campaigns, leading to a 30% increase in conversion rates.

• Co-Founder · PCH Merchants Consultants, LLC02-01-2018 – 01-01-2020

  Co-founded PCH Merchants Consultants, LLC, likely contributing to strategic planning, business development, and client relationship management.

Education

• General AssemblyUX Design, UX/UI Product Design
• University of Illinois ChicagoBachelor's degree, Political Science and Government
• Eastern Illinois UniversityAssociate's degree, Computer Science

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