Emily Alico

About

I’m a digital marketing strategist and account manager with 5+ years of experience leading high-impact, social-first campaigns. As an account and social media manager, I oversee content that reaches 25 million+ weekly views, with projections to hit 2 billion views by the end of 2025. I’ve led strategy and execution for a wide range of clients; including celebrities, influencers, podcasters, and high-growth consumer brands, developing platform-native content that drives visibility, engagement, and community. Whether I’m building a branded video series, directing influencer activations, or managing a cross-functional creative team, I bring both strategic oversight and hands-on leadership. I thrive where performance meets culture and I’m passionate about helping brands not just show up, but stand out.

Experience

• Account Manager · Mirror Media Marketing10-01-2024

  - Manage a portfolio of 20+ high-profile clients, including A-list podcasters and influencers, across Instagram, YouTube, TikTok, Snapchat, and Facebook - Overseeing and analyzing a collective reach of 25M+ weekly impressions across all accounts, driving content strategy with a focus on results - Streamline client success workflows by optimizing the content review and approval process, ensuring timely delivery and alignment with brand objectives - Monitor and mentor a cross-functional team of 10+ editors and copywriters, maintaining high standards for creative output and content accuracy - Partner directly with clients to refine content strategies, boost audience engagement, and scale brand presence; lead onboarding sessions, monthly performance reviews, and strategy calls

• Social Media Strategist · Skin Deep Laser Med Spa2024

  - Conceptualize, design, and execute targeted organic content on Instagram, TikTok, and Facebook - Drive a 110% increase in overall engagement and a 20% surge in conversion rates through strategic content planning and optimization - Shape and implement a comprehensive social media campaign, email marketing, and a content calendar specifically tailored for young women ages 18-32 as well as 30's-50's

• Social Media & Client Success Manager · Closing Day Agency05-01-2024 – 10-01-2024

  - Develop and implement innovative social media strategies to enhance client engagement and brand presence - Manage and grow a diverse portfolio of 30+ clients, ensuring their satisfaction and meeting revenue goals - Conduct regular client meetings, provide account health updates, and gather feedback for continuous improvement

• Social Media Strategist · Sunday Stacks - Dainty Jewelry11-01-2023 – 05-01-2024

  - Coordinated and directed photoshoots to showcase our latest seasonal jewelry pieces, ensuring high-quality imagery that aligns with brand aesthetics - Developed and carried out a comprehensive content calendar for Instagram, strategically planning and scheduling posts to maximize engagement and drive brand awareness - Monitored and analyzed performance metrics, including engagement, reach, and conversion rates, to optimize content strategy and drive continuous improvement

• Social Media Manager · WEBBY Dance Company10-01-2022 – 06-01-2024

  - Organize and manage a monthly social media content calendar, ensuring consistent content across all platforms - Drive a 33% increase in social media engagement through strategic content planning, optimization, and analysis - Collaborate with the creative team to edit and enhance photography and videography for Instagram and Facebook, maintaining brand consistency and visual appeal

Education

• BALDWIN WALLACE UNIVERSITYMajor - Theatre: Dance and Movement, Minor: Social Media Production, Social Media Production

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