Emily Atchison

Emily Atchison

Content Innovator | Leading B2B Content Marketing Strategy and Creation

7 yrs experience · St. Louis, MO · 20-30 hrs/week

About

Hi there! I’m Emily — A content marketing leader who thrives on blending creativity with strategy to deliver measurable results. With 7+ years of experience in SaaS and B2B marketing, I’ve built content strategies that not only tell compelling stories but also fuel pipeline growth, boost engagement, and strengthen brand authority. Here’s a look at some of my recent project successes: - Grown social audiences by triple digits and boosted engagement by 60%. - Built SEO-driven content that ranked on page one of Google and captured featured snippets. - Partnered with revenue teams to deliver campaigns that increased MQLs and SQLs. - Scaled strategy using AI workflows without sacrificing quality or creativity. My strengths lie in content strategy, SEO, email marketing, and social media, but what I really love is testing new ideas, collaborating across teams, and watching campaigns come to life from concept to execution. The marketing world is constantly changing, and I believe the best results come from staying curious, flexible, and open to innovation. At the end of the day, I see content as more than marketing material, it’s a bridge between brand, product, and customer that creates trust and drives meaningful growth. Let’s connect and work together!

Skills

AIAsanaAutomationB2B MarketingBlog MarketingBlog WritingContent CreationContent ManagementContent PlanningContent StrategyContent WritingCopywritingDigital MarketingG-SuiteGoogle AnalyicsHubSpotLinkedInMarketing StrategyMicrosoft 365On-site SEOOptimizationProject ManagementSEOSaaSSearch Engine MarketingSemrushSocial Media ManagementSocial Media MarketingStrategic CommunicationsTwitterWebflowWordpress

Experience

  • Content Marketing Specialist · MacStadium06-01-2023 –

    Content marketing strategy and execution for SaaS products; remote collaboration with revenue teams to drive pipeline growth, SEO, and multi-channel campaigns.

  • Senior Content Marketing Specialist · Capacity01-01-2023 – 06-01-2023

    Led social media strategy, content production, and SEO initiatives to drive MQLs/SQLs and improve editorial standards.

  • Marketing Associate · Capacity09-01-2021 – 01-01-2023

    Developed cross-channel content, SEO optimization, and multi-channel campaigns to support demand generation.

  • Marketing and Implementation Coordinator · ABLE: CRM for CPAs03-01-2021 – 09-01-2021

    Managed campaigns and content initiatives to support CRM implementations and customer onboarding.

  • Account Implementation Coordinator · ABLE: CRM for CPAs08-01-2020 – 03-01-2021

    Coordinated implementation projects and client communications for CRM deployments.

  • Administrative Assistant · ABLE: CRM for CPAs03-01-2019 – 08-01-2020

    Administrative support, CRM tasks, and cross-functional coordination.

  • Administrative Assistant · The Growth Partnership03-01-2019 – 03-01-2020

    Administrative support and operational assistance to growth-focused campaigns.

  • Corporate Communications Intern · Ameren05-01-2018 – 08-01-2018

    Summer internship in corporate communications.

  • Corporate Communications Intern · Ameren05-01-2017 – 08-01-2017
  • Customer Experience Coordinator · FoxPaw05-01-2016 – 01-01-2017

    Coordinated customer experience initiatives and support processes.

Education

  • Missouri State UniversityBachelor of Science - BS, Public Relations and Marketing

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