Emily Betts

Marketing, Branding & Web Design Specialist | Freelance Designer & Marketer

Bedfordshire, UK · <10 hrs/week

About

A versatile marketer and designer with 6+ years of experience in marketing, branding and website design and development. With a strategy-first mindset, I have built marketing campaigns, brand identities, websites, and digital experiences that help brands stand out. A self-taught creative with experience across multiple industries, I’ve tackled a wide variety of challenges, gaining a unique perspective on how branding, web and marketing work together to build stronger businesses. I hold an Open University BA (Hons) in Business Management and a Level 3 Diploma in Interior Design from the National Design Academy, and I’ve combined these skills in freelance marketing and design work for diverse clients.

Skills

Brand DesignBrand StrategyCanvaCommunicationEmail MarketingFigmaGoogle AnalyticsGraphic DesignMarketingProduct MarketingProject ManagementSEOSocial Media MarketingSquarespaceWebflowWixWordPress

Experience

  • Marketing Executive, Agency · Atkin & Thyme04-01-2025 – 08-31-2025

    Lead the planning and execution of strategic marketing and content strategies across digital channels for client brands and the agency. Combined creative direction with hands-on content creation, social media management, and data-led optimization.

  • Freelance Designer & Marketer · Self-Employed03-01-2020 –

    Managed end-to-end projects for clients across various industries, creating branding, marketing materials, and websites with a strategy-first approach.

  • Social & Customer Assistant · STYLEideas07-01-2019 – 12-31-2019

    Content creation and customer support for social channels and e-commerce.

  • Customer Service Rep · Fossil Group07-01-2017 – 07-31-2019

    Responded to customer inquiries (phone & email), managed orders and escalations.

Education

  • Open UniversityBA (Hons), Business Management
  • National Design AcademyLevel 3 Diploma, Interior Design
  • Mansfield Upper SchoolGCSEs & A-Levels

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