Emily Edwards

About

With a BA in Emerging Technology in Business and Design from Miami University, I have honed my skills in social media strategy and content creation. As a Social Media Specialist at Candid Network, I produce over 64 videos monthly for clients like Penn Station and Miami University, enhancing their TikTok and Instagram presence. My role involves crafting content strategies, managing social media posts via Hootsuite, and running ad campaigns using TikTok and Meta Ads Manager. Previously, I managed the Miami Shakerettes Dance Team's social media, boosting their Instagram following by nearly 40%. My experience also includes serving as a Tour Guide Manager at Miami University, where I oversaw the hiring and training of over 200 guides. Additionally, I contributed as a Graphic Intern for Miami Football, creating recruiting logos and graphics. My diverse experience underscores my ability to drive engagement and brand visibility across platforms.

Experience

• Social Media Specialist · Candid Network01-01-2023

  Produced 64+ videos a month for 5 clients nationwide including Penn Station, Miami University, Farmer School of Business, Bibibop, and Jeff Wyler Automotive. Enhanced the following and engagement on TikTok and Instagram. Built content strategy reports and brand ideation documents to send to clients. Utilized Hootsuite to efficiently schedule and manage clients' social media posts, ensuring timely and consistent engagement. Strategized and ran ad campaigns for 3 clients using TikTok Ads Manager and Meta Ads Manager. Produced monthly and quarterly boosting reports to clients, showcasing performance metrics and actionable insights.

• Tour Guide Manager and Campus Tour Guide · Miami University10-01-2021 – 05-01-2024

  Oversee the interview, hiring, and training process of over 200 guides. Facilitate relationships between prospective families and tour guides. Fostered a supportive atmosphere in the office. Showcased campus to groups of 20+ prospective students and families. Advised groups on the college admissions process and introduced them to opportunities on campus. Embodied the campus atmosphere and presented in a positive light.

• Miami Football Student Graphic Intern · Miami University08-01-2022 – 12-01-2022

  Produced the 2024 recruiting logo for hundreds of football recruits. Made weekly cut-outs to go on official offer letters for prospective recruits. Created various graphics for posting and collaborated with other interns on edits and updates.

• Social Media and Public Relations Manager · Miami Shakerettes Dance Team03-01-2021 – 04-01-2024

  Managed the day-to-day operations of our social media accounts while showcasing our team in a positive light. Grew our Instagram account following by 39.87% within the first year. Generated all social media posts, reels, and Instagram stories and created game-day graphics. Organized semester photoshoots and submitted photos to Miami University for posting. Maintained our website with current photos, videos, team roster, and upcoming performances.

Education

• Miami UniversityBA in Emerging Technology in Business and Design, Design and Applied Arts
• Centerville High SchoolHigh School Diploma

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