Emily Etienne

About

With a Bachelor's Degree in Economics from the University of Southern California, I have built a diverse career in marketing, data technology, and cloud solutions. Currently, I serve as a Growth Marketing Manager at Apple, where I develop and implement marketing campaigns to enhance user engagement and retention for Apple Arcade and the App Store. Prior to this, I was a Technical Account Manager at Adelaide, providing comprehensive customer support and campaign optimization. At Sony Pictures Entertainment, I managed audience planning and first-party data strategies for high-budget marketing campaigns. My experience also includes a role as a Cloud Solutions Consultant at Oracle, where I led technical pre-sales engagements and developed scalable cloud solutions. I began my career as a Product Analyst Intern at Kinetic Society LLC, contributing to product development and analysis.

Experience

• Growth Marketing Manager · Apple06-01-2022

  Developed and implemented marketing campaigns to improve engagement and retention among Apple Arcade and App Store users, reaching tens of millions each week through email, push, and in-app channels. Collaborated cross-functionally to leverage data for creating personalized, scalable programs and user experiences. Provided insights to inform creative strategy for user experiences. Identified customer pain-points and executed experiments to optimize customer journeys and drive incremental conversion, upsells, downloads, plays and spending.

• Technical Account Manager · Adelaide09-01-2021 – 02-01-2022

  Provided comprehensive customer support including onboarding new accounts to Adelaide's platform, building bespoke dashboards aligned with client KPIs, and providing in-depth analyses for campaign optimizations.

• Senior Analyst, Data Technology and Operations · Sony Pictures Entertainment11-01-2019 – 09-01-2021

  Developed and executed a comprehensive first-party data strategy for social and paid media campaigns. Managed audience planning and delivery for marketing team with a yearly budget in the tens of millions.

• Cloud Solutions Consultant · Oracle01-01-2018 – 01-01-2019

  Led technical aspects of pre-sales engagements, presenting comprehensive cloud solutions tailored to Oracle's enterprise customers. Developed and strategic proposals for a diverse range of stakeholders, effectively communicating complex technical concepts to technical and executive audiences. Ensured solutions were scalable and cost-effective.

• Product Analyst Intern · Kinetic Society LLC01-01-2018 – 08-01-2018

  Assisted in product analysis and development tasks, contributing to the creation and improvement of company products.

Education

• University of Southern CaliforniaBachelors Degree, Economics

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