Ziyan Shafeeu

About

Strategy & Operations Designer / Program Manager with 8 years of experience at Apple driving impactful, multi-channel consumer programs across the ANZ region. Specialises in designing and scaling quality operational frameworks by bridging technical data infrastructure and human experience, including SQL + Snowflake and Tableau-based reporting/insights, cross-functional program execution, and human-centric UI/UX for physical and digital experiences.

Experience

• Program Manager, Channel Sales Programs · Apple04-01-2023 – 06-01-2026

  Lead the strategy design and rollout of merchandising programs across ANZ to drive premium in-store consumer experiences. Additionally lead field marketing support for emerging retail. • Delivered the end-to-end strategic execution of multi-channel merchandising programs for Apple & Beats across 10+ national retailers and telco partners, spanning 2000+ points of sale in ANZ. • Architected standardised operational frameworks on enabling high velocity rollouts across large-scale retail footprints, centred around sustainable premium experiences. • Designed the team’s reporting and insights capability, creating the data infrastructure (SQL + Snowflake) and Tableau dashboards to translate disparate field data into actionable strategy. • Drove cross-functional alignment between global, local teams, partners and external vendors to ensure efficient and quality execution of initiatives. • As Field Marketing Lead for emerging retail, spearheaded the planning and delivery of multi-channel marketing campaigns across seasonal moments and new product introductions.

• Project Manager, Business Process Re-engineering · Apple11-01-2021 – 04-01-2023

  Owned the Sales solution consultancy in events delivery, storefront operations and reporting design. • Optimised the complete digital experience for Sales events, designing for multi-stage attendee funnels and communication platforms to drive engagement and retention. • Collaborated with global Product and Engineering teams to develop and integrate transformation solutions, localising and leading local adoption of new tools. • Applied human-centric approaches to UI/UX in internal tools and systems, transforming technical communications and data reporting, including a country-wide employee engagement platform and executive Tableau dashboards, into high-fidelity digital experiences.

• Education Field Marketing & Insights Specialist · Apple01-01-2020 – 11-01-2021

  • Delivered multi-channel field marketing events built for the ANZ educator community. • Scaled a transformational pivot towards virtual programs during the pandemic lockdown, designing digital experience platforms to drive premium engagements and retention. • Developed the Education Sales team’s insights capability, engineering data structures and Tableau dashboards to bridge field program execution with sales performance. • Completed a 4 month internship focused on data governance and storytelling, subsequently invited into the role long term.

• Sales Specialist · Apple06-01-2018 – 12-01-2019

  • Maintained a consistent 95 Net Promoter Score (NPS) at Apple’s Australian flagship, demonstrating excellence in consumer satisfaction and retention. • Acted as an Activations Mentor, providing expertise in carrier contract sales and training team members on Telstra, Vodafone and Optus systems.

Education

• University of SydneyBachelor of Commerce, Business Information Systems + Politics

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