Gabby Lanza

About

With a Bachelor of Science in Advertising from The University of Texas at Austin, I have built a robust career in media strategy and digital marketing. Most recently serving as the Integrated Media Lead at Apple, I spearheaded the integration of media strategies across various platforms to ensure cohesive and effective campaigns. Previously, as an Activation Specialist at Apple, I focused on optimizing media campaigns to boost brand presence. When I'm not working, you can find me exploring new restaurants or at the pottery studio.

Experience

• Integrated Media and Partnerships Lead · Apple03-01-2022 – 06-01-2024

  Led the integrated media and partnerships strategies across various platforms, ensuring cohesive and effective media campaigns. Specialized in entertainment and sports businesses.

• Programmatic Media Lead · PMG Digital Agency09-01-2021 – 03-01-2022

  Utilizing data-driven insights, developed digital marketing strategies for 11 major brands in the Technology, Entertainment, and QSR industries, guiding performance improvements of 62% YoY. Established processes for new business onboarding, reaching operational efficiencies while training and building a team of 10 new hires, managing 3 directly. Managed local programmatic and managed campaigns at scale, with over 300 campaigns in rotation at once, with a stronger focus on upper funnel and video executions.

• Senior Programmatic Media Manager · PMG Digital Agency04-01-2021 – 09-01-2021

  Independently managed programmatic media for 2 major brands across different verticals, managing over $14M in media per year. Improved DR performance on retail client over the holidays by increasing retargeting ROI by 233% and revenue increasing over 900% in the first two weeks on the account. Implemented testing strategies for clients, educating clients on new privacy regulations such as ITP 2.0 and CCPA.

• Programmatic Media Manager · PMG Digital Agency04-01-2020 – 03-01-2021

  Managed programmatic media campaigns, optimizing performance and ensuring alignment with client goals.

Education

• The University of Texas at AustinBachelor of Science (B.S.), Advertising

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