Emily Manzer - Marketing & Product Specialist

About

Marketing operations leader with a track record in Web3 partnerships, community growth, and cross-functional program delivery. Skilled in scalable systems, influencer and partner management, and data-driven marketing.

Experience

• Marketing Operations Lead · ApeChain01-01-2025 –

  As the Marketing Operations Lead at ApeChain, I ensure operational excellence and strategic execution for ApeChain's marketing initiatives. I drive cross-functional alignment, streamline processes, and ensure the successful delivery of key marketing programs in the Web3 space. My key focus areas: -Orchestrating marketing operations and building scalable systems to support rapid growth -Managing strategic projects from conception to execution -Facilitating team effectiveness through improved workflows and communication -Developing and implementing operational frameworks to drive marketing excellence

• Marketing Operations Lead · ApeCo11-01-2024 – 12-31-2025

  Remote-first, global fintech/web3 role. Led marketing operations, built scalable systems to support rapid growth, coordinated cross-functional initiatives, and implemented operational frameworks to drive marketing excellence. - Led high-touch investor relations programming across global activations—coordinating ApeChain LP experiences at Coachella 2025 and on-the-ground operations with Alpine F1 during the Monaco Grand Prix. - Built operational systems from 0→1: implemented CEO dashboards, established cross-functional cadences, and migrated workflows to an integrated Slack/Notion/Airtable stack, improving execution speed and visibility across product and marketing.

• Partnerships Manager · The Nifty / BoDoggos Entertainment05-01-2024 – 01-31-2025

  Managed 15 concurrent strategic partnerships generating $200K+ monthly revenue with industry leaders including Yuga Labs, Kraken, Uniswap, Phantom, and Solana Foundation. Achieved 98% partner satisfaction (33% improvement) through proactive communication, relationship management, and operational reliability. Implemented automation and virtual assistant workflows to streamline partnership operations, reducing administrative workload by 40% and stabilizing deliverable pipelines.

• Head of Community · Focus Tree App01-01-2024 – 05-31-2024

  Recruited into a platform role after driving rapid community engagement and accelerated early-user activation. Designed founder-led engagement programming, including weekly livestream interviews, AMAs, and expert workshops; increased retention through identity-based community design. Built creator and partnership strategies: managed outreach, negotiation, onboarding, and relationship development with founders and digital creators. Managed cross-channel platform presence and community communications, translating product feedback into actionable development cycles.

• Sales Assistant · Anthem Properties Group Ltd.10-01-2022 – 03-31-2023

  -Conducted daily cold-calls and emails to 80 - 100 inbound leads per day, consistently meeting or exceeding set targets. -Collaborated with a high-performing sales team in the pre-sale development phase, gaining valuable exposure to the real estate industry. -Facilitated successful appointment setting for my senior sales associate, showcasing effective communication and organizational skills.

• Community Manager · Job MobZ04-01-2022 – 08-31-2022

  -Owning all B2B social media channels (Twitter, LinkedIn) -Organizing events and attending conferences to build brand awareness -Writing long-form articles, internal documents, and website copy -Podcast and Twitter Spaces management -Building a website using Webflow Job Mobz is a leader in Web2 and Web3 tech recruiting. As an RPO provider, they offer A-Z support for the recruitment process for startups and large enterprises alike.

• Brand Strategy & Marketing Specialist · Pilot08-01-2020 – 11-30-2020

  - Developed brand strategy, including brand positioning, colour palette, logos, and competitive analysis within a team -Influencer partnerships launch strategy -Collaborated on social media management and content creation

• Digital Marketing Consultant · Self-employed05-01-2020 – 05-31-2024

  -Provided marketing services to clients including copywriting, brand strategy, email marketing, and marketing funnel strategy. -Managed full-cycle client relationships, from discovery calls to onboarding to monthly meetings, nurturing client relationships. -Handled complex projects with clear communication and timelines, staying on budget and exceeding client expectations.

Education

• The University of British ColumbiaBachelor of Science - BS, Medical and Molecular Biochemistry

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