Emily Sweet

About

Marketing & digital enthusiast with a demonstrated history of success in the wellness industry. Skilled in Paid Advertising Social Media, Analytics and Community Management. Dedicated to delivering high quality, professional content to target audiences on various platforms. A strong communicator with exceptional interpersonal skills and a keen ability to connect to people from diverse backgrounds through meaningful relationships. A former college athlete with a driven and competitive personality. Always excited to work on exciting opportunities in my career field.

Experience

• Director of Paid Media · Unlock Health01-01-2024

  Dreamscape Division of Unlock Health

• Senior Media Planner · Unlock Health12-01-2017 – 02-01-2024

  DECODE merged with a number of separate entities to form Unlock Health in March 2023.

• Head Coach · Houston Juniors Volleyball Club05-01-2011

  - Organize and plan all practices and workouts for players aged 14-18 years old - Individual player development, team training, game management - Facilitate spirit of sportsmanship, social development, and positive relationships and attitudes with others as well as focus on positive self-image.

• Senior Media Planner/Buyer · DECODE06-01-2021 – 01-01-2024

  - Creating and overseeing digital media planning, buying, and execution of paid search, display advertising, social media advertising, email campaigns, digital audio & native advertising - Analyzing campaign metrics, preparing performance reports, and presenting recommendations to clients based on industry best practices and campaign results - Maintaining media plans including budgeting, execution, reporting, optimization, and invoice reconciliation leading to cost-per-acquisition improvements - Manage a team of 3 members while overseeing responsibilities and roles, account assignments, reviewing all reporting and campaigns - Handle new member training on all platforms, processes, and requirements of the position

Education

• Texas State UniversityBachelor of Science (BS), Mass Communications and Public Relations
• Northwestern State University
• St Agnes College Preparatory School

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