Emma Bigelow

About

With a Bachelor of Arts in Sociology from Concordia University, I have built a robust career in marketing and analytics. Currently, I serve as the Senior Lead for Campaigns and Analytics at BMO, where I oversee campaign strategies and analyze performance metrics to drive business growth. Prior to this, I was the Marketing Automation Lead and Manager at Shopify, optimizing workflows and enhancing customer engagement through strategic automation solutions. My experience also includes a role as a Senior Marketing Technology Consultant at RBC, where I improved digital marketing strategies and technology integration. I began my career as a Campaign Manager at Cossette, managing and executing marketing campaigns to align with client objectives. My diverse experience across leading companies has equipped me with a comprehensive understanding of marketing technology and analytics, enabling me to deliver impactful business solutions.

Experience

• Senior Lead, Campaigns and Analytics · BMO09-01-2023

  As a Senior Lead in Campaigns and Analytics, responsible for overseeing campaign strategies and analyzing performance metrics to drive business growth.

• Marketing Automation Lead and Manager · Shopify03-01-2020 – 05-01-2023

  Led marketing automation initiatives, optimizing workflows and enhancing customer engagement through strategic automation solutions.

• Sr. Marketing Technology Consultant · RBC07-01-2018 – 03-01-2020

  Provided expert consultancy on marketing technology solutions, improving digital marketing strategies and technology integration.

• Campaign Manager · Cossette01-01-2017 – 07-01-2018

  Managed and executed marketing campaigns, ensuring alignment with client objectives and maximizing campaign effectiveness.

• Senior Application Engineer · Arc'teryx01-01-2025
• Senior Applications Engineer · Arc'teryx01-01-2025

Education

• Concordia UniversityBachelor of Arts (B.A.), Sociology
• Ursula Franklin AcademyHigh School

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