Emma Sheridan

About

You’ve done the deep work. You know your business creates impact. You’re good at what you do. But when it comes to articulating your message? You’re stuck somewhere between “this feels too vague” and “I don’t even know where to start.” You don’t want to post for the sake of being seen. You’re not here to become a content creator. But you do want to be understood. You want to show people what your work stands for, and why it matters. That’s where I come in. I help business owners, founders, and brand-led creatives articulate their thinking, structure their message, and build out the kind of brand voice that feels solid, so they can finally speak to the right people, build trust, and grow with clarity. Not by dumbing it down. Not by following content formulas. But by helping you understand what parts of your story actually hold weight—and how to use them. Here’s how we can work together: Story-First Messaging & Brand Strategy → For founders who want messaging that holds depth and direction. I help you pull clarity from your lived experience, map what your brand stands for, and shape a voice you can use across your business with confidence. Thought Leadership & Content Consulting → If you want to show up with more presence, without trying to be everywhere, I’ll help you build a repeatable, sustainable content strategy that doesn’t dilute your voice. Think: less noise, more meaning. Done-With-You Copy Projects → Brand messaging, website copy, launch support, and custom copy consulting that feels like your brain - on paper. You don’t need to be louder. You need to be clearer. And that clarity should come from somewhere real. If you're building something meaningful and want the language to match, have a look at my portfolio and reach out!

Experience

• Digital Marketing Manager · The Shepherd Centre06-01-2025

  As Contract Digital Marketing Manager, I lead performance-driven campaigns and digital infrastructure across acquisition, fundraising, and service awareness. My work spans strategy development, paid media, SEO, CRM automation, and analytics.

• Freelance Marketing Consultant & Copywriter · Emma Jane2021

  I am a one-woman copywriter and content marketer for purpose-driven businesses who know what they do matters, but struggle to say it clearly. I work with architects, therapists, social impact founders, government teams, and service-based businesses. My job is to get the words right. So you can: • Sound like a real human, not a buzzword generator • Tell your story with clarity, confidence, and purpose • Show up consistently even when you’re too busy to think about content. Some days I’m ghostwriting LinkedIn posts. Other days, I’m writing website copy from scratch or turning dense strategy docs into digestible landing pages. What I create: → Website copy → Sales pages & email sequences → Tone of voice frameworks → Brand messaging strategy → Content plans & retainer support. Highlights: • Increased web traffic by 200% and lead conversion by 2.5% for client sites • Boosted client social reach by 150% using strategic storytelling and brand voice work • Delivered messaging strategy and content for 100+ businesses across 3 continents.

• Senior Digital Communications Officer · Wollondilly Shire Council04-01-2024 – 05-01-2025

  As the lead digital comms officer, I owned the content ecosystem for Council’s internal and external channels, from site structure to SharePoint governance to messaging tone. I worked across teams to build a more consistent, accessible, and strategic digital presence. Improvements included increasing internal stakeholder engagement by 35%, boosting content findability by 60%, and leading digital UX and tone-of-voice refresh across comms.

• Digital Marketing Officer · UOW Global Enterprises11-01-2022 – 04-01-2024

  In this split role, I worked across internal communications and external digital marketing, balancing executive messaging with campaign rollouts and global brand alignment. Achievements included relaunching social strategy, leading UX and content refresh of websites, and producing UOWGE’s 2022 Annual Report.

• Freelance Copywriter · Adorer Content2022 – 02-01-2023

  Worked with the Adorer Content team on client messaging, campaign strategy, and conversion copywriting across wellness, design, and creative brands. Focus areas included writing long-form articles, website copy, and email flows, conducting brand voice research, and supporting launches and campaign rollouts.

Education

• Concordia UniversityBachelor of Political Science – Minor: French, Exchange
• Università Cattolica del Sacro CuoreShort Course – Patterns of Change and Resilience in Middle Eastern Politics
• University of SydneyGraduate Certificate in Media Practice, Communication and Media Studies
• University of WollongongBachelor of International Studies, International Studies
• Holy Spirit College BellambiHigher School Certificate

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