Natalie Kelley

About

I help meaningful ideas find their people through thoughtful content, strategy, and storytelling. ⭐️ I’ve been in the digital world for 10 years working on diverse projects ranging from podcast hosting and promotion, content creation, UGC, social media management and strategy, freelance writing, and time spent as a Director of Marketing. The invisible string through it all? Sharing stories that matter with clarity, creativity, and authenticity. ➡️ Results I’ve driven: ● Doubled a client's website traffic in the first month working together through SEO updates and blog writing ● Created UGC videos for a jewelry brand that brought in 4.6X what she spent on paid ads that month ● Created Instagram content that drove sales and brand awareness for CPG brands Interested in working together? Send me a message!

Experience

• Content Creator · Self-Employed02-01-2015

  - Started a food blog in college, which later turned into an online business (see below), and later branched out into creating channels to share lifestyle and wellness content (tripled my blog traffic using Pinterest strategy within 3 months). - Developed and distributed multi-platform lifestyle & wellness content across social, podcast, video, and newsletter formats, building long-term audience engagement and retention. - Hosted and produced two original podcasts, overseeing content planning, guest coordination, publishing, and promotion. - Analyzed content performance to refine messaging, posting cadence, and audience targeting. - Collaborated with leading wellness and consumer brands, including Hatch, Brooks Running, and Vital Proteins to produce high-quality social campaigns aligned with brand and product launches. - Grew Instagram account by 814% in one year.

• Freelance Social Media Strategist & Manager · Various Wellness Brands05-01-2024

  - Led content strategy and execution for multiple wellness and consumer brands, managing content calendars, creative direction, and performance optimization. - Collaborated with founders to develop educational and brand-forward campaigns across Instagram. - Balanced creative production with strategy to improve reach and engagement. - Grew one client’s Instagram account by 95% in 1 year using only oganic content and community building techniques.

• Director of Marketing & Chief Operating Officer · The Space Studios10-01-2023 – 05-01-2024

  - Directed marketing strategy and day-to-day operations for a community-based wellness studio, overseeing brand campaigns, content, and business performance. - Led promotional efforts for events, workshops, and class programming, driving attendance and member retention. - Managed cross-functional workflows between instructors, front desk, and marketing to ensure seamless launches and communications. - Doubled website traffic using SEO optimization.

• Founder, CEO · Plenty & Well08-01-2018 – 09-01-2023

  - Founded Plenty & Well, a mindset coaching business, to help individuals with chronic illnesses accept their diagnoses and create mental resilience, inspired by my own experiences. - Built and operated the brand, managing content marketing, email communication, and digital offerings. Designed and launched educational programs (including a group program that helped over 200+ folks worldwide) and digital products supported by coordinated content campaigns. - Maintained direct relationship with customers through newsletters and community-oriented content.

Education

• Linfield UniversityJournalism and Media Studies, Communications

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