Emmaline Salles

About

With a robust educational background in International Relations from Universidad Torcuato Di Tella and the University of North Carolina at Chapel Hill, complemented by a Full-Time Web Development Course at Ironhack, I bring a unique blend of strategic thinking and technical expertise. Currently serving as a Senior Brand Strategist at Side, I have successfully transformed the brand strategy team, created partner brand books, and streamlined the naming selection process, resulting in significant cost savings and efficiency improvements. As the owner of Stone & Flame, I achieved a 50% YoY revenue increase and established a strong social media presence. My previous roles include Brand Strategist and Marketing Manager at Noodle Partners, where I developed comprehensive brand strategies and marketing campaigns, and Marketing and Sales Manager at Watsco Ventures, where I managed marketing projects and launched a new Fin-tech app.

Experience

• Senior Brand Strategist · Side04-01-2022

  - Brand Strategy Transformation (Increased Value): Spearheaded the complete transformation of Side's brand strategy team from a mere naming role to a comprehensive brand strategy role, resulting in a significant increase in overall value. Led the team to develop and implement new brand strategies that elevated the company's image and enhanced brand recognition in the market. - Partner Brand Book Creation (Cost Savings and Brand Boost): Initiated the creation of partner brand books, encompassing value propositions, brand voice, and style guide, resulting in a significant cost-saving of $2M annually and a boost in brand value. Worked closely with partners to ensure brand consistency and alignment with company values and messaging. - Streamlined Naming Selection Process (Improved Efficiency): Streamlined the naming selection process from an average of 44 to 17 days and reduced naming rounds from 4 to 2, resulting in significant improvements in efficiency. Collaborated with cross-functional teams to develop a new naming selection process that reduced errors and improved naming consistency. - Team Supervision and Career Development: Supervised a team of 3 brand strategists and 2 copywriters, ensuring career development and handling escalations. Conducted regular performance evaluations and provided coaching and mentoring to team members to improve their skills and abilities. Created a positive and collaborative team environment that encouraged creativity and innovation.

• Owner · Stone & Flame10-01-2018

  - Achieved a 50% YoY increase in revenue by developing and defining the brand and marketing strategy for Stone & Flame, New Jersey. - Built a robust social media presence for the brand, with a following of 3K+ on Instagram and 15K on TikTok. Created compelling designs, photography, and content for all social media platforms. - Designed and launched the brand's website, using my expertise in design and coding. Successfully implemented multiple email campaigns through Wix & MailChimp. - Ensured exceptional customer service by regularly communicating with customers via social media, website, and email. Resolved any damaged deliveries or customer inquiries, resulting in a loyal following of repeat customers. - Generated significant interest in Stone & Flame by creating captivating booth designs and branding for dozens of local events and trade shows. - Successfully introduced various products into over 30 stores across the USA and launched Stone & Flame on popular online marketplaces such as Wayfair, Tundra, and Faire.

• Brand Strategist · Noodle Partners11-01-2020 – 04-01-2022

  - Empowered a full suite of partners, products, and programs consisting of 24 universities, 65 programs, and approximately 125 launches by leveraging market research and intelligence to develop brand, value proposition, positioning, and go-to-market strategies as Noodle's Remote Brand Strategist. - Fostered and reinforced customers' deep emotional connection to the university brand(s) as well as the Noodle brand by creating compelling brand architecture including style guides, brand guidelines, and brand vision. - Informed service productization and drove revenue through increased efficiency and retained employees by synthesizing Noodle's go-to-market processes into a comprehensive operational map used company-wide to project capacity and planning. - Delivered sharply focused creative briefs and strategy deliverables to peers, partner agencies, and executive leadership by developing creative and insights-driven brand strategies using various brand frameworks such as uncommon denominator and unique value propositions (UVPs).

• Marketing Manager · Noodle Partners03-01-2020 – 11-01-2020

  As a Marketing Manager at Noodle Partners, likely contributed to the development and execution of marketing strategies, managed marketing campaigns, and collaborated with cross-functional teams to enhance brand visibility and drive customer engagement.

• Marketing and Sales Manager · Watsco Ventures11-01-2017 – 08-01-2018

  - Assisted in managing and creating all the marketing and copy for multiple brands within the Ventures group and assured that all deadlines were met through advanced project management. - Handled all email marketing creation and deployment for the Ventures brand (MailChimp, Hubspot & Salesforce), using my coding experience with HTML & CSS. - Led the communication between the marketing and design team through creative briefs, sketches, Photoshop, and effective communication. - Was part of the key team that launched our new Fin-tech app, leading the sales/customer success team.

Education

• Universidad Torcuato Di TellaLicenciada en Estudios Internacionales (BA International Studies), International Relations
• IronhackFull-Time Web Development Course, Technologies: JavaScript, HTML5, CSS3, jQuery, Angular 2, Node.js, Express, MongoDB
• University of North Carolina at Chapel HillInternational Relations and Affairs, International Relations and Affairs
• St. Matthew's CollegeBachilerato Bilingue Modalizado en Ciencias y Letras, Sede Belgrano
• Glen Rock High School

Similar talent on Pangea

Melanie D.Insight-driven marketing creative blending storytelling, design, and strategyBuenos Aires, ArgentinaJasmine W.Brand & Operations StrategistDurham, NCKadu N.Brand & Creative Strategy | Career Mentor | Ex-NubankGijón, AsturiasInes V.Brand StrategistLondon, UK