Jasmine Wilson

About

I’m a systems-minded builder with 5+ years of experience across startups and global companies, blending operational discipline with creative vision. I have a deep love for creative experimentation, shaping positioning, designing visual narratives, and building growth engines around products that matter. At the same time, I think in infrastructure: how the backend runs and how the data flows. I build processes that create momentum, dashboards that drive clear decisions, and strategies that turn attention into traction. I’m most energized when I’m building, aligning story with strategy and creating systems that make growth feel intentional.

Experience

• HR Operations Specialist · Wolfspeed12-01-2024

  Supports multiple HR functions, including benefits, leaves, payroll and timekeeping, compensation, talent acquisition, employee communications, talent management, and reporting. Manages HRIS transactions in Workday, ensuring accuracy and compliance. Manages high level volumes of 150+ monthly cases in ServiceNow, providing strategic employee support. Partners with business leaders to streamline HR processes and improve employee engagement.

• Global Onboarding HR Solution Specialist · Wolfspeed05-01-2024 – 12-01-2024

  Onboarded an average of 30 hires each week, processing background checks and I-9 documentation. Managed work authorization for foreign visa workers, ensuring compliance with U.S. immigration updates. Created a background check framework for Northern Ireland hires. Conducted local and global orientations, ensuring payroll and legal compliance for ROW teams. Supported reduction in force operations, ensuring accurate payroll updates for terminated employees. Designed comprehensive onboarding guides, enhancing training efficiency for new hires.

• Product Marketing Associate · Sidepiece05-01-2023

  ▪ Developed the company’s brand identity by integrating their vision with a contemporary Gen Z aesthetic ▪ Created comprehensive guidelines for creative assets, target demographics, and content strategy ▪ Established the company's marketing framework, leading implementation of referral programs, partnership protocols, and guidelines for sponsorship arrangements ▪ Increased awareness and engagement of the newsletter through end-to-end execution of multi-channel campaigns, both organic and paid strategies, driving an average MoM growth rate of 103.2 % ▪ Optimized ad campaign performance based on marketing goals and data insights, achieving a competitive average CPA of $2.36 for personal finance newsletters ▪ Improved conversion rates by ~35% through strategic alterations to messaging and positioning across landing pages ▪ Owned performance tracking and data measurement of all acquisition channels, helping budget maintenance

• Marketing Associate · Boost05-01-2021 – 05-01-2023

  ▪ Co-designed the app's GTM (Go-to-Market) strategy, closely collaborating with cross-functional teams in engineering, design, and third-party agencies to ensure seamless alignment with future product release cycles. ▪ Conducted in-depth qualitative and quantitative market and user research studies, yielding valuable insights into product features, UX, GTM user personas, and enhanced brand recognition through strategic messaging, visual identity, and positioning refinements ▪ Maintained up-to-date marketing documentation and presentations for internal departments ▪ Researched and selected influencers in alignment with the brand mission, overseeing end-to-end influencer collaboration processes including offer management, contract negotiations, timelines, and content submissions ▪ Hired and assigned intern responsibilities and deadlines

• Content Creator · Violet Calendar11-10-2021 – 04-11-2022

  Filmed and edited content for Tiktok and Instagram Reels while ensuring engagement is consistent and rising Strategized new ways to reach a new target market by shifting our content language and hashtags

• Influencer Marketing Manager · Weave08-01-2021 – 11-01-2021

  ▪ Managed multiple brand ambassador programs, notably for Walmart brands, employing comprehensive research to identify micro and macro influencers who best aligned with brand objectives

• Design Intern · Leap Fund06-17-2021 – 09-07-2021

  Rebranded the current website with a new style guide. Created new assets to fit the new mood and style of the company. Designed new illustrations to visualize complicated subject matter and make it more digestible to the public. Rebranded existing assets such as presentation decks, one pagers, and business cards.

• Graphic Designer and Video Editor Freelancer · SOAR Ministries01-14-2021 – 04-17-2021

  Designed the logo and business card for the Church Ministry with Adobe Illustrator. Edited sermon videos with Adobe Premiere Pro for proper uploading.

• Marketing Support Specialist · Spartan Branding05-06-2019 – 04-01-2021

  Graphic Design Created and edited graphics, brochures, and lead generators for internal and clientele projects using Adobe Creative Suites Manipulated imagery using Adobe Photoshop Website Design and Development Built wireframes using Adobe XD Assisted in website design and development using WordPress Social Media Management Managed social media sites including Facebook, Twitter, Instagram, and LinkedIn for multiple clients by engaging with their target audience and scheduling various content Created social media marketing strategies for B2B and B2C clientele Scheduled quarterly content through Sprout Social Copywrote post captions while finding trending hashtags to support engagement Branding Utilized the StoryBrand framework to provide clear brand messaging for clients

• Media Chair · Filipino American Student Association08-16-2017 – 05-10-2018

  Provided and created original graphics based on specific needs for a diverse organization Updated social media accounts (Facebook, Instagram, Twitter) weekly to coincide with current and future events Managed campus and community events through flyers and social media using Adobe Photoshop and InDesign Communicated with events chairs and other team members to convey their vision

Education

• University of North Carolina At GreensboroBachelor's Degree, International Business

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