Emmanuel E.

About

I am a hands-on, versatile marketer with extensive experience across various sectors including fintech, FMCG, luxury goods, e-commerce, and investment management/venture capital advisory - where I have successfully led and executed marketing strategies for both start-ups and established businesses aiming for growth. With a Master's degree in International Business from Hult International Business School and a Bachelor's degree in Computer Science & Management from the University of Leicester, I bring a robust educational background to my professional. Currently, I serve as the Head of Marketing at Beamish International, where I oversee brand & marketing strategies to drive business growth.

Experience

• Marketing Manager (Brand & Growth) · Beamish International2021

  Currently overseeing marketing functions for a global whisky private office, focusing on brand building, global HNW & UHNW client acquisition, PR, and high-value sales across global markets to drive growth. - Crafted and executed a thorough marketing strategy to amplify brand visibility and enhance private client interactions, generating a GSV of £23m and 73% YoY sales growth in FY 22/23. - Created both digital and offline marketing assets to support sales to private clients, funds and family offices as well as drive brand advocacy. - Developed the SEO, SEM, email campaigns, social media strategy and content plan to drive organic visits, engagement, and pipeline sales through a targeted content plan. - Designed and executed the PR communication plan, scrutinising and engaging in media, collaborative partnerships, and sponsorship opportunities alongside our external agency. - Formulated and executed a luxury event strategy, coordinating private events in London, Hong Kong & Singapore to facilitate networking, brand elevation, sales conversion, and partnerships, including American Express, private clubs, and luxury brands. - Managed the website, including website optimisation and monthly reporting. Spearheaded the end-to-end development of our multilingual app/digital platform.

• Marketing Manager - Product & Brand · mytalu01-01-2021 – 12-01-2021

  Built the product & marketing functions and drove growth for a pan-African payment platform. - Led the UI/UX design and development for B2C (remittance & digital banking) and B2B products, resulting in increased market acceptance and downloads. - Instrumental in shaping the foundational marketing strategy, including brand identity, email campaigns, social media, user acquisition funnels, investor pitch deck for fundraising. - Developed website, maintenance servers, and updates, ensuring seamless user experience. - Delivered end-to-end app project, focusing on user experience and technical translations. - Executed SEO and PPC strategies, driving traffic and app sign-ups, and managed performance marketing ads across UK and international markets.

• Digital Marketing Manager · Envestors UK09-01-2020 – 02-01-2021

  Enhanced investor engagement (HNW investors, funds, and family offices) using a digital-first approach through targeted campaigns. - Evaluated start-up pitch decks and assessed value propositions, providing critical feedback and recommendations to optimise investment appeal and market positioning. - Developed and managed multi-channel fundraising campaigns, boosting investor relations and achieving targeted outcomes. - Owned the CRM channel and investor marketing strategy, optimising investor relations. - Redesigned the corporate website and brand assets, implementing effective SEO and PPC strategies to drive significant traffic increases.

• Senior Marketing Consultant · Reignwood Investment UK06-01-2019 – 08-01-2020

  Managed the creation of a strategic business unit focused on enhancing asset utilisation and cross-utilisation within the firm's £1bn+ international luxury investment portfolio across the UK & APAC. - Developed and executed digital marketing and brand strategies, promoting Reignwood's global and UK asset portfolios to HNWI & UHNW clients. - Designed and produced a wide array of marketing materials and digital content, enhancing client engagement through website updates, SEO optimization. - Coordinated and designed on-brand marketing assets, significantly increasing revenue and brand visibility through exclusive partnerships with luxury brands such as Louis Vuitton and Boucheron. - Established a central CRM database and master tracker, and implemented Salesforce for improved email marketing campaigns. - Managed £837k sales & marketing budget, monitoring ROI and reporting performance to senior stakeholders in Beijing and London.

• Senior Marketing Executive & Agile Scrum Master · ING Bank11-01-2016 – 12-01-2017

  I developed and executed the core marketing strategy for the beta, launch, and go-live phases of ING Bank's YOLT fintech, aligning it with PSD2 and the Open Banking initiative within the UK Banking sector. - Executed creative digital growth marketing campaigns, social media strategies & brand building across online/offline activations including digital content and delivery of events. - Designed and managed email campaigns for a 100,000+ user database, monitored performance, and generated reports using Salesforce dashboards. - Managed CRM and customer journey mapping (onboarding, interaction, retention), analysing 10,000+ transactions for data-driven improvements. - Project managed the rebranded website, SEO, and Salesforce Service Cloud and Marketing Cloud implementation with two external digital agencies. - Served as scrum master, improving agile processes and collaboration with product owners in the UK and Amsterdam, managing JIRA/Confluence administration, daily scrums, and project backlogs across teams.

• Marketing & Design Specialist · Legatto Media01-01-2018 – 05-01-2019

  As the lead marketing specialist, my responsibilities involve coordinating the activities of strategic planning, email marketing and web development on in-house and client-side projects. - Project management lead on client-side projects focused on digital planning, brand development, graphic design and marketing within luxury retail, financial services, eCommerce and FMCG. - Refined and advised on clients’ digital strategy, email marketing campaigns, customer acquisition methods and go-to-market planning for improved online/offline engagement. - Managed website design & development projects for firms with financial services, media, oil & gas and advertising space including Sky Signs Nigeria (Nigeria’s first aerial advertising company) and Optimum Global (Wealth & Investment Management). - Designed and managed digital marketing campaigns and content strategy for the in-house publication with a global circulation of high net-worth readers and subscribers. - Built business & brand partnerships, and established key relationships with renowned players across the luxury industry and beyond.

• Partner · One Click Sports Management01-01-2020

  I am a Partner at One Click Sports Management, a firm that specialises in sports management and marketing, where I leverage my network and expertise to help athletes and sports organisations achieve their goals and optimise their brand, positioning and performance.

Education

• Hult International Business SchoolMaster's degree, International Business
• University of LeicesterBachelor of Science (B.Sc.) Hons, Computer Science & Management
• The Oratory SchoolSecondary Education, GCSE & A-Levels
• Edinburgh Whisky AcademyDiploma, Single Malt Whisky

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