Emmanuel Otitoola

About

reative and purposeful Product Designer with over 5 years of experience in designing intuitive, user-centered products that drive engagement and improve user satisfaction. Expertise in developing and iterating design solutions through cross-functional collaboration, user research, and data-driven insights. My role at Descinder involves spearheading design processes, enhancing user satisfaction by 25%, and improving product retention by 30% through data-driven strategies. Previously, at Leadshook, I optimized lead generation interfaces, achieving a 20% increase in user satisfaction. At Bare Mind, I led initiatives that boosted product adoption by 20% and minimized usability issues by 25%. My expertise lies in creating user-centric designs that align with business objectives, driving engagement and satisfaction.

Experience

• Lead Product Designer · Descinder10-01-2023

  Spearhead end-to-end design processes for multiple products, integrating data-driven insights to shape a cohesive, user-centered design strategy. Lead cross-functional teams to deliver high-quality, scalable designs, facilitating collaboration across product management, engineering, and marketing to meet business and user needs. Standardized and implemented a new design system, enhancing component reusability and reducing design inconsistencies by 40%, which significantly improved productivity and speed in product iterations. Conducted comprehensive user research and usability testing, driving user-centered feature enhancements and leading to a 25% improvement in user satisfaction metrics. Designed and optimized user flows to improve accessibility and inclusivity, resulting in a 30% increase in user engagement and a higher rate of feature adoption. Enhanced core product retention by 30% through iterative, data-backed updates to the interface that reduced friction points and streamlined the user journey.

• Product Designer · Leadshook04-01-2022

  Created and iterated on complex decision-tree interfaces, making improvements based on extensive user research that optimized the lead generation process and enhanced user experience. Collaborated closely with cross-functional teams, including developers and product managers, to align product design with business goals and user needs, achieving a 20% increase in user satisfaction. Developed a comprehensive accessibility strategy that ensured product inclusivity, resulting in increased engagement across a wider range of users. Designed and conducted A/B testing experiments to refine UI elements based on user feedback and data analytics, optimizing for usability and driving a 15% increase in conversion rates. Documented design processes and created handoff guidelines, reducing miscommunication during development and decreasing feature implementation time by 15%.

• Product Designer · Bare Mind08-01-2021 – 05-01-2024

  Partnered with founders and key stakeholders to conceptualize and design user-centric experiences that addressed the unique needs of various user segments. Led initiatives to enhance functionality and usability, minimizing reported usability issues by 25% and ensuring a smooth, intuitive product experience. Conducted extensive user research and usability testing to validate design decisions and iterate quickly, leading to a 20% increase in product adoption among target audiences. Developed and maintained design prototypes in Figma to rapidly test and iterate on new features, ensuring alignment with business objectives and end-user satisfaction. Fostered a collaborative design-review process with stakeholders, integrating feedback to continuously improve product design and meet evolving user needs.

• UI Product Designer · Deveote09-01-2021 – 12-01-2021

  Designed and launched user-friendly interfaces for new products, leveraging user-centered design principles to create intuitive experiences aligned with user and business goals. Conducted user interviews and feedback sessions post-launch to assess design impact, leading to a 15% improvement in the usability of the interface. Established a component library in Figma, enhancing design consistency and reducing development time by standardizing UI elements across products. Worked closely with developers to ensure that design specifications were translated accurately, reducing post-launch design adjustments by 20%.

• Freelance Product Designer · Ticketbay Ticketing Company05-01-2021 – 11-01-2021

  Help optimize the user experience by redesigning the website to improve user conversion and make ticket booking easier.

Education

• Obafemi Awolowo UniversityBachelor of Science - Bsc(ed), Biology

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