Eric Marvin

About

Growth-oriented executive and brand builder with 18+ years leading consumer, outdoor, and sporting goods businesses from startup through scale. I specialize in building brands, products, and revenue systems that drive sustainable growth across ecommerce, retail, and global distribution. In prior roles, I scaled Elakai Outdoor to $2M in annual sales, secured partnerships with Dick’s Sporting Goods, REI, Macy’s, and Williams-Sonoma, and led end-to-end operations from marketing and product development to sourcing and sales. I helped American Cornhole Association grow revenue from $1.1M to $8M, developed official game rules, and built licensee partnerships. More recently, I led multi-department growth initiatives at WeCreate Media and contributed to StoryBrand’s framework as a Certified Guide. My experience spans public companies, private equity, and founder-led ventures. I am open to executive leadership opportunities in outdoor, sporting goods, and consumer products where I can accelerate growth, build market leadership, and drive long-term value.

Experience

• Owner · RNK Apparel Co.08-01-2025 –
• Head of Brand Strategy · Lyders Group11-01-2024 –

  A dynamic brand strategist and innovator skilled in building and repositioning brands across a wide range of industries. Led strategic direction for a portfolio including Eberbach Cabinets, Rockhard Tools, Lyders Group, and People & Pets Pharmacy. Core expertise in brand development, launching an independent pharmacy startup, and leading three rebranding projects. bridged brand strategy with operations, providing direct leadership to pharmacy and purchasing teams to ensure a consistent brand experience at every touchpoint.

• Minority Equity Owner · BuyAmerican.com01-01-2024 –
• Minority Owner · World Series of Cornhole10-01-2023 –

  The President of Marketing is responsible for leading global marketing, branding, and fan engagement strategies to drive growth, increase viewership, and expand media rights value. Developed a multi-year roadmap to boost attendance, fan engagement, and revenue through sponsorships and digital merchandise.

• Independent Consultant · Marvin Business Strategy Lab02-01-2020 –

  Business and Marketing consultant focused on sustainable growth within strict budget constraints. Builds high-leverage strategies addressing market challenges, conducts financial and market analysis, and develops targeted, measurable marketing plans.

• Equity Partner and President - DTC | E-commerce | Marketplace · American Cornhole Association05-01-2020 – 12-01-2023

  Grew business revenue from $1.1M to $8M in under 4 years; led development of cornhole rules and licensee relationships; built strategic partnerships.

• Founder and President - DTC | Retail | Marketplace | Ecommerce · Elakai Outdoor05-01-2020 – 12-01-2023

  Founded and scaled an outdoor games lifestyle brand, achieving $2M in annual sales and 50%+ YoY growth. Secured partnerships with Dick’s Sporting Goods, REI, Macy’s, and Williams Sonoma. Oversaw all operations from marketing strategy and product development to sourcing and sales.

• StoryBrand Certified Guide · StoryBrand04-01-2020 – 03-01-2021
• Director of Sales, Marketing, Product Management · +WeCreate Media05-01-2019 – 03-01-2020

  Directed four departments; built 3-5 year growth strategy; led product development and sales.

• Director of Marketing (Marketing, Customer Service, Product Management, and Sales) · American Outdoor Brands Inc.12-01-2017 – 06-01-2019

  Directed four key departments; rebranded a division, introduced new product categories, and supported multi-channel revenue growth across DTC, retail, and OEM.

Education

• StoryBrand CertificationCertified Guide - Story and Copywriting, Marketing
• Western Michigan University - Haworth College of BusinessBachelor's of Science, Marketing

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