Vince Lusardi

About

I help creators create—and I turn that into brand equity. Through content, campaigns, and story-first strategy, I’ve helped raise $50M+ and build startups that’ve gone on to earn $300M+ in revenue. Clarity, connection, and growth—always in that order. With 20+ years of experience, successful exits, and deep roots in DTC, e-commerce, and Web3, I specialize in brand building that moves fast and sticks. Whether launching a new brand or scaling an existing one, I bring structure to story, and momentum to message. Also: former DJ. Still mixing creativity and energy—just with brands now. Core Experience: - Brand Strategy & Experience - Campaign & Content Strategy - Pitch Decks & Presentation Design - E-Commerce & DTC - Web3 & Community-Driven Platforms - Experiential Retail & Packaging Design - UX & Experience Design - Outdoor, Fitness, Nutrition, Fishing, Home Improvement - Growth, Incubation, Acceleration

Experience

• Chief Experience Officer · Everest.comJul 2022 – Nov 2023

  Led strategy, growth initiatives and orchestrated a complete marketplace redesign, with implementation of Kleva AI search engine improving Google Core Vitals from 10 to 82 (Mobile) / 92 (Desktop). Crafted a sticky brand position based on in-depth user research and visual merchandising strategies resulting in launch wins: Revenue +158.6%, Completed Orders +141.2%, Goal Conversion +347.83%, Users Growth +87.2%, User Retention +93.33%. Built and launched a private label brand in partnership with macro influencers, achieving record-low onsite CPC (316.67% lower than Instagram’s average) and a +293% spike in Instagram followers within 30 days.

• Chief Creative Officer · Catch Co.Apr 2012 – Apr 2022

  Developed teams of copywriters, designers, and videographers. Drove digital brand presence, achieving 130k Instagram followers in 10 months and a 300% increase in organic traffic, leading to Catch Co. becoming the #1 fishing retail SKU in Walmart and Dick’s Sporting Goods. Played a pivotal role in strategic leadership contributing to a successful $38 million Series B funding round. Designed and nurtured the strategy of 8 private label brands & 3 influencer collaboration brands (20+ products for Googan Squad).

• UX Lead · LuckyVitaminJun 2010 – Jan 2018

  Led user experience initiatives impacting company acquisition by TSG Consumer.

• Co-Founder, UX · CraftJackApr 2011 – Jun 2015

  Home Services Lead Generation. Co-founded and designed a leading home lead generation tool, successfully guiding the company to acquisition by HomeAdvisor.

Education

• Pratt InstituteBachelor of Arts (B.A.), Advertising Art Direction

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