Jeff Suiter

About

Seasoned marketing and product executive with a proven track record of driving growth across B2B, DTC, specialty retail, and mass channels. Known for blending strategic vision with grounded execution—leading disruptive go-to-market strategies, launching category-defining products, and aligning teams around high-impact outcomes. Built and scaled data-driven marketing ecosystems, elevated segmentation strategies, and led product innovation from concept through launch. Experienced across digital, retail, and eCommerce environments. Trusted to unify product, marketing, and customer-facing operations under one cohesive strategic vision. Recognized for building strong teams, challenging convention, and bringing clarity, momentum, and results to every stage of growth. Go-to-Market Strategy Product & Brand Growth DTC / Retail / eCommerce Cross-Functional Leadership Customer Experience (CX) Data-Driven Strategy P&L Responsibility Segmentation & Audience Insights Innovation Pipelines Team Development & Culture.

Experience

• Board Member · Archery Trade Association03-01-2025

  Serving on the Board of Directors for the Archery Trade Association, contributing to strategic planning, industry advocacy, and member engagement initiatives to promote archery and bowhunting.

• Sr. Director of Product and Customer Experience · Pure Archery Group09-01-2023

  Oversee product and CX strategy across seven brands, managing end-to-end business roadmapping to drive alignment, growth, and customer impact. Make decisions where data, behavior, and instinct converge—grounded in performance, shaped by people. Instrumental in breaking down silos and driving cross-functional alignment—linking product, marketing, and customer-facing teams under a unified strategy and execution model. Built scalable NPD frameworks that empower team members with clarity, autonomy, and business ownership. Integrated customer service and warranty into product strategy to reduce friction and elevate post-purchase experience.

• Director Of Marketing · Pure Archery Group01-01-2016 – 11-01-2023

  Directed marketing strategy across seven premium outdoor brands, leading transformation into a data-informed, results-driven organization. Built and scaled full-funnel marketing programs across B2B, retail, eCommerce, and dealer networks—driving consistent double-digit growth. Expanded first-party data capture by 600%, enabling sharper segmentation, stronger engagement, and smarter investment. Partnered across product, sales, and CX to unify brand execution and drive alignment at the enterprise level.

• Advisor · Audience Sherpa06-01-2018 – 10-01-2022

  Partnered with brands to build scalable, data-first marketing strategies focused on first-party audience growth. Advised on segmentation, retention, and CRM strategies to reduce paid media dependency and improve lifetime value. Supported go-to-market planning, performance optimization, and long-term brand engagement models.

• National Account Manager · Bowtech - Diamond Archery06-01-2015 – 01-01-2017

  Managed strategic partnerships with key national accounts, leading private label programs, driving sell-through, and expanding in-store presence.

• Product Marketing & Brand Manager · Bowtech12-01-2012 – 12-01-2016

  Led brand and product marketing strategy across multiple lines, aligning messaging, launch plans, and positioning. Directed go-to-market execution and content development to support product adoption and retail success. Collaborated with R&D and sales to ensure market insights shaped product innovation and brand relevance

Education

• University of OregonBachelor, Political Science - Marketing

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