Erica C.

About

I’m a product marketing manager who helps early-stage SaaS and AI companies figure out how to talk about their products and get them into the right hands. I have 10+ years of experience with positioning, messaging, launches, ICPs, and go-to-market strategy. Most recently, I led product marketing at Subsplash as a solo PMM, supporting 8+ product lines through multiple acquisitions, before stepping back from full-time work to wrangle toddlers. I enjoy the messy early stages of taking products to market by asking the right questions, and helping teams get unstuck and move forward with clarity. I haven’t met an industry I can’t handle. If you’re working at an early-stage SaaS or AI company, I offer fractional product marketing support for teams who need clarity around positioning, messaging, and go-to-market but aren’t ready for a full-time PMM. DM me to connect and chat, or for more info on product marketing support!

Experience

• Product Marketing Consultant2025-02-01 –
• Senior Product Marketing Manager · Subsplash2022-10-01 – 2025-02-01
• Product Marketing Manager · Subsplash2020-11-01 – 2022-10-01
• Marketing Manager, Global Programs · Ellucian2019-10-01 – 2020-11-01
• Marketing Manager, Marketing Campaigns and Operations · Ellucian2018-03-01 – 2019-10-01
• Content and Product Marketing Manager · Brightspot2017-02-01 – 2018-03-01
• Freelance Copywriter · 5000fish2015-09-01 – 2017-02-01
• Senior Product Marketing Associate · Cvent2015-06-01 – 2017-02-01

  Hired to launch business intelligence tool for hotels. Primary responsibilities included product messaging and positioning development, product launch strategy, demand generation campaign development and execution, content strategy and development, market and trend research, and sales enablement.

• Writer, Content Developer · Influence & Co.2013-03-01 – 2015-11-01

  Primary responsibilities included ghost writing authored articles for clients that were placed in major publications, including Forbes and Inc.

• Marketing Manager, Opening Team · Hyatt Hotels Corporation2014-09-01 – 2015-06-01

  Primary responsibilities included developing brand messaging and strategy pre-opening, designing marketing collateral, project managing website development, managing public relations efforts in conjunction with public relations agency, and recruiting. Major accomplishments included: • Secured local and national media coverage of hotel opening, and local media coverage of restaurant opening • Successfully positioned Barrel & Bushel as an independent restaurant within market • Created and grew all social media channels for both hotel and restaurant (Facebook, Twitter, Instagram)

Education

• Ball State UniversityBA, Public Relations

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