Jessica Hoffman

About

I'm a product marketing consultant helping early-stage tech companies go to market effectively so new products & features drive adoption, pipeline, and revenue, all without slowing teams down. I’ve spent 10+ years building and leading product marketing inside venture-backed companies, partnering closely with founders, product, and GTM teams to ship 100+ releases across SaaS, AI, and media. Now I'm working with teams on a project-based or fractional basis around launches, positioning & messaging, and GTM readiness – particularly when timing or headcount make a full-time hire impractical. I’m highly executional, deeply product-fluent, and comfortable operating with imperfect information and tight deadlines. I don’t just hand over strategy; I help carry it across the finish line. If you’re curious or launching something important and want an experienced product marketing partner, please reach out!

Experience

• Director of Product Marketing, Interim Head of Marketing · Soundstripe07-01-2024 – 01-01-2026

  As Director of Product Marketing and Interim Head of Marketing, likely contributed to strategic marketing initiatives, product positioning, and leadership in marketing operations.

• Head of Marketing, Director, Marketing, Director of Product Marketing · Datapeople06-01-2021 – 06-01-2024

  As Head of Marketing and Director roles, likely led marketing strategies, team management, and product marketing efforts to enhance brand presence and market reach.

• MBA Summer Associate · Danaher Corporation06-01-2018 – 08-01-2018

  As an MBA Summer Associate, likely engaged in project-based work, contributing to strategic business initiatives and gaining insights into corporate operations.

• Ad Sales Marketing Manager · Roku06-01-2015 – 06-01-2017

  As Ad Sales Marketing Manager, likely focused on developing and executing marketing strategies to drive ad sales and enhance client relationships.

• Director of Sales Marketing & Development, Account Manager · Vox Media, Inc.01-01-2013 – 05-01-2015

  As Director of Sales Marketing & Development and Account Manager, likely managed client accounts, developed marketing strategies, and contributed to sales growth.

• Senior Media Planner · MEC Interaction06-01-2011 – 11-01-2011

  As Senior Media Planner, likely responsible for planning and executing media strategies to optimize client advertising campaigns.

Education

• University of Virginia Darden School of BusinessMaster of Business Administration - MBA
• University of MichiganBA, English

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