Christine Rubenstein

About

Experienced social media and brand marketing professional with a background in media. Proven expertise in leading social media strategies, content management, and marketing coordination across top-tier organizations such as Microsoft, Xandr, and Time Inc. Strong capabilities in communications, content creation, and project management. Specializes in developing strategic social and marketing campaigns that drive lead generation, business impact, and customer engagement.

Experience

• Senior Manager, Social Marketing · Microsoft2023

  • Plan, manage, coordinate, and execute content across all digital channels globally on Microsoft Advertising’s social channels, LinkedIn, Instagram, and YouTube • Develop business and manage campaigns on Microsoft’s Generative AI, CTV, SMB, Partner, and Retail Media narrative; communicate cross-functionally to guide internal stakeholders and external partners through a proposal, conception, and implementation of campaigns via Microsoft digital channels • Create and manage social media execution and strategies for major events at Microsoft Advertising, including pre, during, and post planning. Identify the correct message and creating awareness of Microsoft Advertising, our executives, and our purpose • Establish content pillars that reflect the core themes and key company priorities, introduced a new social content strategy that adapts to the fast-paced and dynamic nature of the social first landscape • Grew Microsoft Advertising social channels 25% YOY, doubling video views by 55%, increasing clicks by 33% and increasing total engagement rate by 11%

• Communications + Social Content Manager · Xandr2018 – 2022

  • Oversaw Xandr’s official social media channels on Twitter, Instagram, and LinkedIn, curating and producing engaging social content optimized for digital platforms • Developed and executed brand launch of Xandr in 2018 on all social media channels • Built and grew followers on all social platforms launched in 2018 by over 300%, tripled engagement on Xandr social platforms from 1.6K% to 4.2K% in 3 years • Integrated sales and marketing campaigns into social media plans; worked with cross-functional teams at Xandr to execute • Managed daily content calendars across all platforms ensuring brand consistency and accuracy • Managed and produced Xandr’s official podcast “Unsponsored Content”

• Tech/Telco Ad Sales & Marketing Regional Manager · Time Inc.2015 – 2017

  • Managed the Technology and Telecommunications department at Time Inc, supporting 2 Sales Directors, and 7 Sales Managers • Communicated with the 21+ brands at Time Inc. to complete RFPs, book Insertion Orders, worked on sales and marketing pitches, weekly estimate reporting, and SalesForce input • Assisted in the planning of 360 client/agency pitches including display, video, social and mobile with experiential and custom content integrations • Organized top client events internally and externally. Worked with venues to ensure efficient execution of all client events including Comcast, AT&T, Sprint, Google, & Samsung. Managed the PEOPLE book party and all related activities associated

• Contributing Writer · Your Coffee Break2014-08-01 – 2017-11-01

  - Pitch ideas for up and coming articles for the fashion and celebrity section of the magazine - Compose articles for the fashion, lifestyle and celebrity sections of the magazine https://www.yourcoffeebreak.co.uk/author/christine-r/

• Seacrest Studio's Radio Intern · CHOC Children's2015-02-01 – 2015-05-01

  - DJed my own radio show and hosted my own television segments - Entertained and educated hospital patients as well as celebrity guests - Created show content, ran camera and microphones, edited and designed graphics and animations

• Sales & Marketing Intern · Hearst Magazines2014-05-01 – 2014-08-01

  - Aided sales and marketing department with monthly competitive analyses and share of market tracking - Inputted data on Salesforce and researched brand parent companies using Media Radar - Participated in internal brainstorming meetings for both brand-focused programming and client-specific opportunities - Assisted in the creation of selling materials like sell sheets, monthly mailers, and other strategic tools to market Dr. Oz THE GOOD LIFE

Education

• Chapman UniversityBachelor of Arts, Communication Studies, English

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