Erica Ditton

About

I’m a Seattle-based social media manager and content creator who loves helping brands show up online with clarity and personality. With 10 years of hands-on marketing experience, I’ve led everything from full-scale social strategies to content creation, UGC, and design for restaurants and lifestyle brands. I’m all about making content that feels real, looks great, and actually works. When I’m not working, you can usually find me at a Mariners game or acting in a short film!

Experience

• Marketing Manager · Opper Melang Restaurants2024-04-01 –
• Social Media Manager & Creative Strategist · Erica Ditton2014-09-01 –

  Helping brands show up with strategy, storytelling, and style. I work with small businesses, salons, restaurants, and lifestyle brands to turn social presence into actual results. From content strategy and management to UGC production and design, I create the kind of scroll-stopping, revenue-driving content that connects with real people. What I do: • Social media management & growth strategy • Content creation, copywriting & scheduling • User-generated content (UGC) production & brand partnerships • Graphic design for campaigns, menus, events & digital content • Influencer coordination & styled shoots • Analytics, performance reporting & audience insights • Brand voice development & creative direction Every project gets a balance of strategy and personality - because good marketing should look great, sound real, and actually convert.

• Community Events and Wedding Coordinator · Multiple, Global2013-04-01 –

  + Assist couples with wedding planning from conception to execution, demonstrating attention to detail and the ability to meet clients' unique needs + Lead public community events with local Non-Profits from conception to execution + Create detailed itineraries and effectively manage budgets + Direct wedding ceremonies and oversee all functions on the day of the wedding, showcasing strong coordination and communication abilities + Collaborate and negotiate contracts with various vendors to ensure seamless execution + Maintain positive relationships with clients and vendors, establishing a reputation for exceptional service and professionalism

• Customer Relations Manager · Steele Barber2023-01-01 – 2024-04-01

  + Lead and motivate Customer Relations team, fostering enthusiastic guest welcoming + Recognized for skillfully cultivating a positive and uplifting work environment, inspiring employees to thrive and exceed expectations + Establish sales goals, ensuring team accountability + Recruit, train, and manage top talent + Plan and execute impactful business marketing events

• Creative Director · Pilgrim Coffeehouse2022-12-01 – 2023-12-01

  + Created Creative Director position from scratch + Oversee all creative aspects of business including event creation and coordination, social media, graphic design, merchandise design, and team building exercises + Partnered with local non-profits to create and coordinate small and large community events

• Event Coordinator / Supervisor · Pilgrim Coffeehouse2021-12-01 – 2023-03-01

  + Plan, coordinate and execute public events, including several that broke sales record + Promoted to Supervisor after 2 months of employment + Encourage team in their strengths and coach in areas to grow + Work with owner on efficiency in the shop, new drink recipes and overall suggestions to help business grow + Director of social media and graphic design + Enthusiastically performed barista duties and supervisor responsibilities

• Event Coordinator / Assistant Manager · Loveland Coffee Roasters2020-10-01 – 2021-09-01

  + Created event department position from scratch + Develop and execute content for social media platforms showing an increase of engagement + Plan, coordinate, and execute public marketing events producing a track record of 30% increase in revenue + Foster and maintain excellent client and partner relationships + Promoted to Assistant Manager within two months, demonstrating leadership skills and ability to coach team members + Collaborate with the owner to improve efficiency and implement suggestions for business growth + Received nomination for "Best Barista"in Columbia, SC, highlighting dedication and expertise

• Executive Assistant · SBC Columbia2018-12-01 – 2020-10-01

  + Served as the volunteer and event coordinator, managing logistics and coordinating multiple domestic and international trips, virtual, hybrid and in-person events + Conducted data entry and created graphics for events and teaching series, demonstrating proficiency in Excel and graphic design tools + Effectively communicated with families, schools, and vendors, ensuring smooth operations and customer satisfaction + Utilized Google Suite and Microsoft Office for various administrative tasks in order of relevance

• Event Coordinator / Manager · Immaculate Consumption2014-09-01 – 2019-12-01

  + Create schedule & manage shift changes + Interview & train new employees + Managed social media accounts + Implemented event rental services / lead event coordinator + Designer in website, handwritten menus, chalk art, and space remodel/interior design

Education

• South Carolina School of LeadershipLeadership

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